Growth Manager, D2C

Company: Promom Baby Products Pvt. Ltd.

Location: Noida

Experience: 4 to 7 years

CTC: 15 to 20 LPA

About Promom

Promom is a venture-backed maternal and baby care brand backed by Fireside Ventures. We design and sell wearable breast pumps, sterilizers, bottle warmers and nursery products trusted by lakhs of moms across India, available on promom.in and on leading marketplaces.

About the role

We are looking for a Growth Manager to own and scale our direct-to-consumer business on promom.in. This is an end-to-end ownership role covering acquisition, conversion and retention, working closely with the founding team.

Key responsibilities

- Own the performance of promom.in across traffic, conversion rate, average order value and repeat purchase
- Plan and manage paid acquisition across Meta and Google to drive efficient, profitable growth
- Lead creative strategy and testing for performance campaigns
- Drive conversion rate optimisation across landing pages, product pages, cart and checkout
- Build and manage retention programmes across email, WhatsApp and lifecycle marketing
- Plan and execute promotions, offers and launch campaigns for new products
- Manage creator and brand collaborations that support acquisition
- Track and report on key growth metrics,



including customer acquisition cost, contribution margin and lifetime value

What we are looking for

- 4 to 7 years of experience in growth or performance marketing, preferably at a D2C brand
- Hands-on experience owning and managing a monthly paid media budget across Meta and Google
- Strong analytical ability, with comfort working across ad platforms, Shopify and analytics tools
- Understanding of unit economics, customer acquisition cost and contribution margin
- Experience running conversion rate optimisation and A/B testing programmes
- Ability to write clear creative briefs and work closely with design and content teams
- Self-starter comfortable working in a fast-paced, early-stage environment

Positive to have Experience in baby care, personal care, wellness or a similar considered-purchase category

Familiarity with retention tools and lifecycle marketing platforms

Exposure to marketplace channels alongside D2C

Why join us

Promom is at an inflection point, scaling quickly in a category where quality and trust matter deeply to our customers. You will work directly with the founding team, own a meaningful part of the business, and see the impact of your work quickly.

📌 Growth Manager,C (Noida)
🏢 promom.in
📍 Noida