Seeking Smart and creative graphics designer for a D2C brand!

Graphic Designer from NIFT, NID or Delhi Art college - urgent

Key Responsibilities

- Brand & visual identity
- Translate brand guidelines into consistent visual language across all touchpoints (packaging, website, social, marketplaces, ads).
- Help refine and evolve the visual identity for cookware and kitchen lifestyle storytelling (colors, typography, iconography, patterns).
- Packaging & product creatives
- Design primary and secondary packaging for cookware SKUs (boxes, sleeves, inserts, labels), ensuring premium, modern, and functional layouts.
- Create renderstyle visuals, infographics, and feature callouts that highlight materials, coatings, ergonomics, and usage.

- Ecommerce and marketplace creatives
- Design listing images, A+ content, comparison charts, and brand stores for marketplaces (Amazon, Flipkart, etc.).
- Create banners, hero images, and visual assets for the D2C website (homepage, PLP, PDP, offers, landing pages).

- Performance and campaign creatives
- Develop ad creatives for Meta/Google campaigns (static, carousel, simple motion), optimised for clicks and conversions.
- Design emailers, WhatsApp creatives, and remarketing assets in line with campaign objectives and seasonal drops.
- Social media & content
- Create daily/weekly creatives for Instagram, YouTube thumbnails, Pinterest, etc. (product posts, recipe content, tips, UGC adaptations).
- Collaborate with content/marketing teams on moodboards and storyboards for shoots and reels.
- Collaboration & process
- Work closely with marketing, product, and marketplaces teams to understand briefs and deliver on time.




- Maintain a neat asset library, naming conventions, and version control for all design files.
- Stay updated on design trends in D2C, home & kitchen, and global cookware brands and bring fresh ideas to the table.

Requirements
- Education: Degree/diploma in Design, Fine Arts, Visual Communication, or related field (or strong portfolio showing equivalent skill).Premium candidates from NIFT
- Experience: 25 years of handson graphic design experience; prior work with D2C, FMCG, lifestyle, or home & kitchen brands is a strong plus.

- Tools
- Proficiency in Adobe Illustrator and Photoshop; working knowledge of InDesign/Figma/Canva is a plus.
- Basic video editing or motion skills (Premiere Pro / After Effects / CapCut) are an advantage for reels and easy animations.

- Skills
- Strong sense of composition, color, typography, and layout with a clean, modern aesthetic.
- Ability to design for both mobile and desktop; understanding of ecommerce and social media best practices.
- Detailoriented, organised, and comfortable managing multiple projects with tight timelines in a fastpaced D2C environment.

Nice to Have
- Experience designing packaging or visuals for cookware, kitchen appliances, or home dcor products.
- Understanding of basic consumer psychology, product positioning, and conversiondriven design for ecommerce.
- Comfort working with photographers, stylists, and agencies to produce highquality lifestyle imagery.

What We Offer
- Opportunity to build and scale the visual language of a growing D2C cookware brand.
- Creative ownership across packaging, digital, and social channels.
- Collaborative, founderled environment with room to experiment and learn.

📌 Graphic Designer from NIFT - (Urgent) (New Delhi)
🏢 Consult Shekhar Pandey
📍 New Delhi