About BrightCHAMPS

BrightCHAMPS is a global ed-tech platform on a mission to empower the next generation with future-ready skills. As we scale our reach across markets, we're looking for a data-driven Google Ads Associate to help drive high-quality lead generation and optimize paid search performance.

Role Overview

We're looking for a Google Ads Associate with 1–2 years of hands-on experience managing Google Ads campaigns. You'll work closely with the performance marketing team to plan, execute, and optimize paid search campaigns that drive enrollments and revenue growth.

Key Responsibilities

- Set up, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube) across multiple markets
- Conduct keyword research, write and test ad copy, and manage bid strategies to improve CTR, CPL, and ROAS
- Monitor daily campaign performance and make data-backed optimizations
- Analyze campaign data using Google Ads, Google Analytics, and internal dashboards to identify trends and opportunities
- Manage budgets effectively across campaigns to maximize ROI
- Collaborate with the creative team to develop and test ad creatives/landing pages
- A/B test ad copies, audiences, and bidding strategies to improve performance




- Prepare regular performance reports with actionable insights for stakeholders
- Stay updated on Google Ads platform changes, industry trends, and competitor strategies
- Ensure campaigns comply with Google Ads policies and best practices

Required Skills & Qualifications

- 1–2 years of hands-on experience running Google Ads campaigns (agency or in-house)
- Strong understanding of Google Ads Manager, bidding strategies, and campaign structures
- Working knowledge of Google Analytics (GA4) and conversion tracking setup
- Analytical mindset with robust Excel/Google Sheets skills
- Good understanding of performance marketing metrics (CPL, CPA, ROAS, CTR, Quality Score)
- Excellent communication skills, both written and verbal
- Ability to manage multiple campaigns and prioritize in a rapid-paced environment
- Google Ads certification preferred (not mandatory)
- Bachelor's degree in Marketing, Business, or a related field

Good to Have

- Experience in ed-tech, D2C, or lead-generation businesses
- Familiarity with Meta Ads or other paid media platforms
- Exposure to marketing automation or CRM tools (e.g., HubSpot, Salesforce)

📌 Google Ads Associate (Bengaluru)
🏢 BrightChamps
📍 Bengaluru