Job Title: Digital Marketing Manager – Full Stack (Remote | EST Hours) Company: Visa Master Canada & Hire Global Talent

Location: Remote (India-based preferred)

Working Hours: 7:30 PM – 3:30 AM IST (Aligned with Canada EST)

Salary: ₹75,000 – ₹90,000/month in Hand Net (based on experience) ? About Us

Visa Master Canada and Hire Global Talent are leading regulated Canadian firms in immigration consulting and international recruitment. We're expanding our digital efforts and are hiring a multi-skilled Digital Marketing Executive to manage our entire digital presence — from content to ads to analytics — across both brands. ? Role Overview

This is a full-stack digital marketing role where you will plan, create, publish, and optimize all digital activities, including social content, ad campaigns, SEO, blog writing, video editing, and performance tracking — with full ownership and leadership opportunity. ✅ Key Responsibilities

? Content Creation & Social Media Management

Design daily posts using Canva across Facebook, Instagram, LinkedIn, and YouTube

Write engaging captions and post content tied to immigration & recruitment topics

Publish and manage stories, reels, and weekly content calendar

Write and schedule 1 blog/week using SEO keywords

Draft and send weekly email newsletters via Mailchimp or Zoho Campaigns ?️ Short Video Editing

Edit model and staff-shot videos for reels, shorts, and promotional content

Add subtitles, titles, branding, and music using CapCut or similar tools

Optimize for Instagram Reels, YouTube Shorts, and Facebook ? Ad Campaign Management

Plan, launch, and manage Facebook/Instagram (Meta) ad campaigns

Monitor and optimize CPL (Cost Per Lead), CTR, and ROAS

Run basic Google Ads (Search/Display) and coordinate keyword targeting

Sync lead flow to Zoho CRM and WhatsApp follow-ups ? SEO & Blog Strategy

Conduct keyword research and maintain blog publishing consistency





Apply on-page SEO best practices (meta tags, headers, internal linking)

Use Google Search Console and Analytics to track blog performance ? Google My Business (GMB) Management

Create and manage listings for Visa Master Canada and Hire Global Talent

Regularly update posts, hours, services, and photos

Respond to Google reviews in a timely and professional manner

Improve local ranking in Brampton, Ontario, and other target regions ? Lead Tracking & Reporting

Track lead source and campaign conversion across FB, Google, and WhatsApp

Maintain and share weekly/monthly lead and performance reports

Identify best-performing content and areas to improve ? Sales Team Coordination

Coordinate with sales team for lead feedback and targeting updates

Incorporate top FAQs into content and campaign strategy

Assist in aligning marketing efforts with internal business goals ? Tools You'll Use

Canva Pro (graphics)

CapCut / InShot / VN Editor (video)

Meta Business Suite / Ads Manager

Google My Business (GMB)

Monday CRM & Campaigns

Google Analytics & Search Console

WordPress (for blogs)

Mailchimp / WhatsApp API (WATI) ? Qualifications

3–4 years experience in digital marketing (ads + content + SEO)

Must be fluent in English (written and verbal)

Strong grasp of Meta ads and content trends

Hands-on video editing experience for short-form content

Prior experience managing Google My Business listings (required)

Familiarity with Monday, Mailchimp, or similar tools

Must be reliable, organized, and able to work full time EST hours

Must be organized, self-managed, and results-driven and CREATIVE

Comfortable working Canadian EST time zone (evening to night IST)

Logical and Analytical bent of mind with deep research skills ? How to Apply

Please send your CV, content portfolio, and samples of any ads/posts/videos/blogs you’ve worked on to: ? [email protected] ? Subject Line: Digital Marketing Manager – Your Name

📌 Full Stack Digital Marketing Executive (India)
🏢 Visa Master Canada (VMC)
📍 India