Company Description A&F; Food and Beverage is a growing FMCG company based in West Bengal, focused on delivering healthy, high-quality, and cutting-edge food products. Founded by Falguni Jana, the company is built on strong experience in sales, distribution, and FMCG operations, with a commitment to offering quality products at fair prices. Its flagship premium makhana brand is known for being 100% pure and natural, sourced directly from Mithila, and hygienically processed in multiple flavors.

A&F; Food and Beverage operates across all zones of West Bengal with a focus on strong distribution networks and long-term partnerships. The company values hygiene, purity, taste, health, and customer satisfaction in every batch produced.

Role Description The Field Sales Representative is a full-time, on-site role based in Kolkata, responsible for driving product sales and expanding the company’s reach across assigned territories. Day-to-day tasks include visiting retail outlets, distributors, and wholesalers, presenting product offerings, and ensuring consistent stock availability and visibility. The role involves building and maintaining strong relationships with channel partners, negotiating orders and promotions, and supporting new distributor onboarding.

The Field Sales

Representative will track sales performance, gather market feedback,



and report competitor activities to help refine sales and marketing strategies. Additional responsibilities include executing promotional activities, ensuring branding materials are properly displayed, and collaborating with internal teams to meet sales targets.

Qualifications

Strong field sales and business development skills, with experience managing retail and distributor relationships in FMCG or related sectors.

Proficiency in territory management, route planning, and basic sales reporting using spreadsheets or sales tracking tools.

Effective communication and negotiation skills, with the ability to present products clearly and handle objections professionally.

Customer-focused mindset, with skills in relationship building, follow-up, and service-oriented problem-solving.

Ability to work independently in the field, meet daily visit and sales targets, and manage time and priorities efficiently.

Knowledge of the local Kolkata and West Bengal market; prior experience in snacks, food, or beverages is an advantage.

Minimum high school diploma; a bachelor’s degree in Business, Marketing, or a related field is preferred but not mandatory.

Comfort with travel within assigned areas and readiness to work flexible hours as needed for market visits and promotions.

📌 Field Sales Representative (Kolkata)
🏢 Au0026f Food And Beverage
📍 Kolkata