We are looking for a detail-oriented and analytical Feed Account Manager to manage, optimize, and scale product feeds across digital advertising and eCommerce platforms. This role will focus on ensuring accurate product data management, feed optimization, automation, and performance enhancement using feed management platforms and related tools. The ideal candidate will collaborate closely with marketing, catalog, technical, and client stakeholders to drive feed quality, improve product discoverability, and maximize campaign performance across shopping and digital advertising channels.

About the Role This role will focus on ensuring accurate product data management, feed optimization, automation, and performance enhancement using feed management platforms and related tools.

Responsibilities Manage end-to-end product feed operations across multiple advertising and eCommerce platforms

Handle feed ingestion, mapping, categorization, transformation, enrichment, and optimization activities

Ensure accuracy and completeness of product data including titles, descriptions, pricing, GTINs, availability, and inventory

Optimize feeds for platforms such as Google Shopping, Microsoft/Bing Ads, Meta, and other marketplace or advertising channels

Monitor and resolve feed errors, warnings, disapprovals, and policy compliance issues

Create and implement feed rules for: Title optimization, Attribute enrichment, Product segmentation, Category mapping

Develop segmented and customized feeds aligned with campaign objectives and bidding strategies

Improve product discoverability, CTR, CVR, ROAS, and overall feed performance

Configure and manage automated feed schedules, workflows, and bulk updates

Maintain pricing and inventory synchronization across platforms and data sources

Work with APIs, FTP, XML, CSV, and third-party integrations for feed processing and automation

Configure and manage feed settings within feed management platforms

Monitor feed health and performance metrics,



identifying optimization opportunities through data analysis

Build and maintain dashboards and reports using Excel, Power BI, or Looker Studio

Partner with internal teams, clients, and technical stakeholders to support business and campaign goals

Conduct QA checks to ensure data accuracy, operational efficiency, and platform compliance

Maintain process documentation, SOPs, and workflow standards for feed management operations Qualifications Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or a related field

4–8 years of experience in feed management, digital advertising operations, eCommerce operations, or catalog management

Hands-on experience with feed management platforms and shopping feed tools

Strong expertise in Google Merchant Center and shopping feed optimization

Advanced proficiency in Microsoft Excel, including data manipulation and reporting

Good understanding of SEO principles and product data optimization techniques

Familiarity with APIs, FTP, XML, CSV, and feed integration workflows

Strong analytical, troubleshooting, and problem-solving skills

Excellent stakeholder management, communication, and coordination abilities

Experience working with Shopify or other eCommerce platforms is preferred

Google Ads or Google Shopping certifications will be an added advantage Required Skills

Robust attention to detail and data accuracy

Ability to manage multiple feeds and priorities in a fast-paced environment

Experience with automation workflows and large-scale catalog operations

Data-driven mindset with strong reporting and optimization capabilities

Ability to work cross-functionally with marketing, technical, and client teams Preferred Skills

Strong attention to detail and data accuracy

Ability to manage multiple feeds and priorities in a fast-paced environment

Experience with automation workflows and large-scale catalog operations

Data-driven mindset with strong reporting and optimization capabilities

Ability to work cross-functionally with marketing, technical, and client teams Interested??

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📌 Feed Management Specialist (Hyderabad)
🏢 MediaMint
📍 Hyderabad