We are looking for a results-driven Facebook & Instagram Ads Specialist to manage, optimize, and scale paid advertising campaigns across Meta platforms. The ideal candidate should have hands-on experience with Facebook Ads, Instagram Ads, Meta Ads Manager, campaign optimization, audience targeting, and performance marketing.

Candidates with prior experience managing Google Ads accounts with Monthly Invoicing / Invoice Billing are highly preferred.

Requirements

2+ years of hands-on experience managing Facebook and Instagram Ads campaigns.

Proven experience launching, managing, optimizing, and scaling Meta advertising campaigns.

Strong knowledge of Meta Ads Manager and Meta Business Manager.

Experience managing medium to high advertising budgets.

Prior experience managing Google Ads accounts with Monthly Invoicing / Invoice Billing is highly preferred.

Experience handling Google Ads invoice billing, monthly invoices, billing thresholds, payment settings, and account billing processes is a strong advantage.

Strong understanding of campaign structure, audience targeting, retargeting, lookalike audiences, bidding strategies, and budget allocation.

Ability to optimize campaigns based on ROAS, CPA, CTR,



CPC, CPM, conversion rate, and ROI.

Experience with Meta Pixel, Conversions API, GA4, Google Tag Manager, and conversion tracking.

Experience conducting A/B testing across audiences, creatives, ad copy, landing pages, and campaign strategies.

Ability to analyze campaign performance data and implement data-driven optimization strategies.

Experience managing multiple advertising accounts or campaigns simultaneously.

Robust analytical, communication, organizational, and problem-solving skills.

Ability to work independently and effectively in a remote environment.

Preferred Qualifications

Experience managing $1M+ annual advertising spend.

Experience managing high-spend Meta Ads accounts.

Experience working in a digital marketing agency or managing multiple client advertising accounts.

Proven track record of scaling profitable Facebook and Instagram campaigns.

Experience in e-commerce, lead generation, or performance marketing.

Experience managing international campaigns across multiple markets.

Meta Blueprint certification is a plus.

📌 Facebook & Instagram Ads Specialist (India)
🏢 LEMA ARCHITECTURE
📍 India