Responsibilities

- Campaign Strategy & Execution: Develop and execute full-funnel, digital-first campaigns (awareness → conversion) across Meta, Google, You Tube, and programmatic platforms, to drive awareness, engagement, and ticket conversions
- Content and Creative Management: Develop content independently and act as custodian with creative and design teams to produce performance-led ad assets,

event listings, and social content that drive engagement and conversions

- Data & Optimization: Leverage audience insights, campaign analytics and ticketing data to refine targeting, optimize spend efficiency and CPA to maximise ROAS
- Ticketing Operations & Conversion Management: Using in-house capabilities and working with third-party ticketing platforms for inventory management, tracking, pixel setup, and A/B testing to maximize reach and occupancy
- Brand Playbooks: Develop scalable brand guidelines and detailed bibles across IPs for marketing assets, on-ground materials, and event-day touchpoints, in coordination with production design to ensure a consistent world class audience experience
- Cross-Functional Collaboration: Partner with business strategy, creative operations,

technology,



and legal teams to align marketing initiatives with overall IP and experience objectives

Qualifications

- 1-2 years of experience in marketing strategy and operations, ideally within live entertainment, media or direct to consumer tech sectors
- Demonstrated success in scaling audiences and driving ticket sales through performance marketing, innovative campaigns and customer funnel optimization
- Solid command over Meta Ads Manager, Google Ads, You Tube Ads, and analytics platforms
- Hands-on experience with tracking tools (Google Analytics, Tag Manager, pixels, UTM structures)
- Ability to interpret data into actionable insights and communicate them clearly with teams
- Excellent creative sensibility to deliver innovative content across media and formats
- Ability to manage ticketing operations, including A/B testing, yield optimization, and partnerships with third party platforms
- Skilled at developing brand and process manuals to drive customer obsession practices
- Strong stakeholder management capability to drive cross-functional collaboration
- A passion for live entertainment, arts and culture, and innovation in storytelling

📌 Executive/senior Executive, Performance Marketing (Mumbai)
🏢 Saregama India
📍 Mumbai