Core Responsibilities

- Plan and execute event communication campaigns across email and landing pages, managing timelines, sequencing, and touchpoints.

- Create and distribute invitations, confirmations, reminders, and post-event

follow-ups that drive strong participation and engagement.

- Automate communication workflows (save-the-dates, last calls, thank-you notes,

surveys, highlight recaps, recordings).

- Design, Structure and Send Monthly, bi-monthly, weekly newsletters.

- Design and deploy high-impact, concentrated email sequences (drip campaigns,

product launches, or re-engagement cycles) beyond standard event comms.

- Collaborate with design/operations to ensure branding consistency across all

materials.

- Leverage CRM segmentation for personalized outreach to members,

investors, and partners.

- Track and report on KPIs (open rates, CTRs, RSVPs, attendance

conversion,



engagement).

- Monitor and optimize email deliverability by managing email protocols -

ensuring SPF, DKIM, and DMARC records are correctly configured to prevent spam flagging.

Required Skills

- Proven expertise in managing mass mail merge sends.

- Proven expertise in email marketing platforms (Mailchimp, HubSpot, Zoho

Campaigns, or similar).

- Familiarity with event registration/management tools (Eventbrite, Cvent, Zoho

Events, Airmeet, etc.).

- Solid copywriting ability for concise, professional, and

urgency-driven communications.

- Excellent organizational skills with the ability to manage campaigns for

multiple events simultaneously.

📌 Email Marketing Specialist (Mailchimp) (India)
🏢 Keiretsu Forum Northwest
📍 India