:

- We are looking for a creative and results-driven Social Media Specialist with experience in managing and growing brand presence across social platforms.
- The ideal candidate should be able to work independently, handle end-to-end social media strategies, and deliver measurable results in terms of engagement, reach, and lead generation.

Key Responsibilities:

- Develop and execute social media strategies tailored to drive the growth of an eCommerce brand, aligning with business goals.
- Manage social commerce activities, including setting up and optimizing social selling features, product tagging, and product catalog management across platforms like Facebook, Instagram, and Pinterest.
- Oversee the integration and optimization of product catalogs on social media platforms to ensure smooth product tagging, accurate information, and seamless shopping experiences.
- Drive engagement and conversions by creating, curating, and publishing content across Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging platforms. Content should include posts, stories, reels, videos, infographics, and blogs.
- Plan, execute, and manage paid social media campaigns across platforms to increase awareness, traffic, and sales. This includes retargeting campaigns and performance-driven ads tailored to eCommerce goals.
- Continuously monitor and analyze social media metrics, competitor activity, and industry trends to ensure that the social media strategy remains innovative and ahead of the curve.
- Collaborate closely with the eCommerce team, ensuring the alignment of social media efforts with broader eCommerce objectives such as product launches, seasonal campaigns, and promotions.
- Report on key performance metrics (reach,



engagement, conversions, ROI) and make data-driven decisions to optimize future campaigns and strategies.
- Engage with followers and build strong online communities, fostering customer loyalty and brand advocacy.
- Stay updated with the latest social media trends, platform updates, tools, and best practices related to social commerce and eCommerce marketing.
- 3-6 years of proven experience in social media management, with a specific focus on eCommerce brands and social commerce.
- Robust knowledge of social commerce features (e.g., Facebook Shops, Instagram Shopping, product tagging, and catalog management) and hands-on experience managing product listings and integrating eCommerce platforms with social media.
- Proficient in social media management tools such as Buffer, Hootsuite, Meta Business Suite, or similar platforms.
- Expertise in data analysis and reporting, with experience tracking social media metrics, conversions, and performance insights.
- Strong creative and content creation skills with familiarity using tools like Canva, Photoshop, or other design platforms to create visually appealing posts and ads.
- In-depth understanding of social media algorithms, audience insights, and best practices to increase organic reach and engagement.
- Experience in paid social media advertising (Facebook Ads, Instagram Ads, etc.) with a strong focus on driving traffic and sales for eCommerce brands.
- Excellent communication, collaboration, and problem-solving skills.
- Ability to independently manage campaigns, including setting objectives, executing strategies, and analyzing outcomes.
- Knowledge of SEO, digital marketing, and paid advertising is a significant advantage.

📌 eCommerce Social Media Manager (Kolkata)
🏢 Source Desk Global
📍 Kolkata