Location: Mumbai

Team: Performance Marketing, D2C, E-commerce, CRM/Retention, Key Account Management (KAMs)

Reports to: CEO & CMO

Role Purpose

We are seeking a high-ownership Digital Revenue Lead / Senior Manager to drive end-to-end digital revenue across our D2C platform, e-commerce marketplaces, and performance marketing channels. This role is critical to scaling our skincare brand and building a predictable, high-performing growth engine.

You will work closely with the CMO to create a powerful brand × growth loop—while taking full ownership of daily revenue-driving execution. The ideal candidate brings strong analytical rigor, forecasting excellence, structured thinking, and leadership maturity.

Key Responsibilities

- D2C Revenue Ownership
- Own the complete D2C revenue P&L; and monthly sales targets.
- Manage the full funnel: traffic → conversion → retention.
- Improve CRO, AOV, repeat rate, subscription adoption and overall funnel efficiency.
- Build monthly D2C revenue plans aligned with marketing and category teams.
- Collaborate closely with brand/content teams for high-converting campaign execution.
- Performance Marketing Leadership
- Lead paid acquisition across Meta, Google, Affiliates, Programmatic, Influencer amplification.
- Scale efficiently with strong CAC, ROAS, MER discipline.
- Build a multi-channel acquisition engine tailored for skincare consumer journeys.
- Guide, mentor, and upskill the internal performance team.
- Plan & run growth experiments (creative tests, landing pages, audience strategies).
- Marketplace (E-commerce) Ownership

Platforms: Amazon,



Nykaa, Myntra, Flipkart, Tira, Blinkit

- Full visibility and ownership of marketplace GMV, contribution margin, visibility and spend efficiency.
- Lead marketplace category planning: pricing, promotions, visibility, event strategy.
- Maintain flawless marketplace hygiene (catalogue health, ratings, reviews, search ranking).
- Manage and guide KAMs to unlock monthly growth opportunities.
- Build structured plans for new product launches on marketplaces.
- Growth Strategy & Forecasting
- Build monthly and quarterly revenue forecasts.
- Define optimal channel mix strategy across D2C and E-commerce.
- Own data → insights → action discipline across performance, content, CRM & marketplaces.
- Create and execute growth experiments across funnels, creatives, and product positioning.
- Partnership with CMO
- Translate brand campaigns and storytelling into measurable revenue outcomes.
- Build a robust content × performance feedback loop.
- Ensure tight cross-functional collaboration between brand, CRM, content, design and operations.
- Reduce daily operational load on the CMO by driving structured and predictable execution.
- Team, Process & System Building




- Build and mentor a multi-disciplinary team (D2C managers, performance marketers, KAMs).
- Set up clear SOPs, dashboards, weekly reviews and forecasting routines.
- Establish systems for predictable monthly digital revenue.
- Reduce dependency on junior resources through improved planning, data, and processes.
- Bring stability, clarity and accountability to all growth functions.

KPIs (Success Metrics)

- MoM D2C E-commerce revenue growth
- CAC, ROAS, MER
- Website conversion rate, repeat purchase rate, AOV
- Marketplace GMV, margins and visibility share
- Forecasting accuracy
- Spend efficiency & CAC discipline
- Funnel health and retention metrics
- Team output, processes, and operational excellence

What We’re Looking For

Experience

- 5–8 years in Growth, Performance Marketing, D2C or E-commerce revenue roles.
- Managed at least ₹5–15 Cr monthly digital revenue (D2C marketplaces).
- Experience in high-growth consumer brands, preferably beauty/skincare, personal care or wellness.
- Strong cross-functional ownership mindset with ability to lead end-to-end execution.

Skillset & Mindset

- Highly analytical, structured, data-first problem solver.
- Excellent communication and stakeholder management.
- Strong understanding of forecasting, P&L; and revenue modelling.
- Calm, collaborative, low-ego, and effective at building alignment.
- Comfortable building systems, dashboards, and teams from scratch.
- Ability to partner well with creative and brand teams without friction.

📌 Digital Revenue Lead/ Sr Manager–C, E-Commerce & Performance (Mumbai)
🏢 RAS BEAUTY PRIVATE
📍 Mumbai