Job Title: Digital Product Marketing Manager

Location: Prabhadevi, Mumbai

Experience: 1-4 Years

Qualification: Bachelor's Degree in Marketing, Business, Communications, or a related field

About The Role

We are looking for a Digital Product Marketing Manager to lead the launch and growth of a digital platform. The ideal candidate will drive go-to-market (GTM) strategy, product positioning, digital marketing campaigns, and customer acquisition initiatives while ensuring sustainable user growth across B2B and B2C segments.

Key Responsibilities

Product Marketing & Go-to-Market

- Develop and execute the Go-to-Market (GTM) strategy for new product launches.

- Define product positioning, messaging, and value propositions.

- Create product marketing collateral, presentations, and sales enablement materials.

- Collaborate with Product, Sales, and Design teams to ensure successful product launches.

Digital Marketing & Growth

- Plan and execute digital marketing campaigns across SEO, SEM, Google Ads, Meta Ads, LinkedIn, email marketing, and content marketing.

- Drive customer acquisition, engagement, retention, and lead generation.

- Optimize campaigns to improve conversions and maximize marketing ROI.

- Manage marketing automation and CRM-driven campaigns.

Analytics & Performance

- Track website traffic, campaign performance, conversion rates, and customer behaviour.

- Analyze marketing data using Google Analytics and other reporting tools.





- Identify growth opportunities through performance insights and customer journey analysis.

- Prepare campaign performance reports and recommend optimization strategies.

Desired Candidate Profile

Educational Qualification

- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

- MBA in Marketing will be an added advantage.

Experience

- 1-4 years of experience in Product Marketing, Digital Marketing, Growth Marketing, or Go-to-Market Strategy.

- Experience launching digital products, SaaS platforms, marketplaces, or technology products is preferred.

Required Skills

- Strong understanding of Product Marketing and GTM strategy.

- Hands-on experience with SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, and email marketing.

- Knowledge of Google Analytics, CRM platforms, and marketing automation tools.

- Strong analytical, communication, and project management skills.

- Understanding of customer journeys, user acquisition, and retention strategies.

- High aesthetic sense and design literacy.

What We Are Looking For

- A creative and data-driven marketing professional passionate about launching digital products.

- Someone who can combine product strategy with performance marketing to drive business growth.

- A proactive individual capable of managing multiple campaigns in a fast-paced setting.

- A collaborative team player with strong problem-solving and execution skills.

📌 Digital Product Marketing Manager (Mumbai)
🏢 Career Path HR Solution
📍 Mumbai