Responsibilities

- Manage AdWords and other paid channels.
- Set targets and build strategies to help achieve them.
- Create and test ad copy for operational efficiency.
- Create and optimize landing pages to increase signups.
- Develop and implement campaigns to better lead quality and beat the competition.
- Perform data analysis around web traffic and other key metrics.
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels.
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.

Skills Required:

- Communicate with team members on campaign developments, timelines, and results.
- Relevant Bachelor’s degree preferred.
- Proven experience building campaign strategies from scratch.
- Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus.
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics.
- Experience working with data.

📌 Digital Marketing Specialist (Mumbai)
🏢 PassionMojo
📍 Mumbai