Digital Marketing Manager

Company: Technovalley Software India Pvt. Ltd.

Location: Kochi, Kerala

Department: Marketing & Business Development

Reports To: Managing Director / Chief Strategic Marketing Officer

Job Summary The Digital Marketing Manager will be responsible for driving Technovalley's digital growth by generating high-quality leads, strengthening brand visibility, increasing student admissions, and enhancing the company's reputation across digital platforms. The role requires both strategic planning and hands-on execution of multi-channel digital marketing campaigns while managing the digital marketing team and agency partners. Up-to-date digital marketing managers are expected to combine SEO, paid advertising, content, analytics, and campaign optimization to drive measurable business outcomes.

Key Responsibilities

Digital Strategy

- Develop and execute annual and quarterly digital marketing strategies.
- Create campaigns to achieve monthly admission and revenue targets.
- Plan marketing calendars for all training programs and corporate services.
- Build brand positioning for Technovalley as a global leader in AI, Cybersecurity and Digital Skills.

Lead Generation
- Generate qualified student leads.
- Generate corporate training leads.
- Generate government project leads.
- Improve conversion rates from enquiry to admission.
- Reduce Cost per Lead (CPL) and Cost per Acquisition (CPA).

Performance Marketing
- Manage Meta Ads, Google Ads, LinkedIn Ads and YouTube campaigns.
- Optimize advertising budgets for maximum ROI.
- Conduct A/B testing of landing pages and creatives.
- Implement remarketing campaigns.

Website & SEO
- Improve organic search rankings.
- Manage SEO for 150+ landing pages.
- Optimize website conversion.
- Improve website speed and user experience.




- Coordinate with developers for website enhancements.

Social Media Management
- Lead content strategy across Facebook, Instagram, LinkedIn, YouTube and X.
- Increase followers and engagement.
- Manage influencer collaborations.
- Build community engagement.

Content Marketing
- Plan blogs, newsletters, podcasts, webinars and case studies.
- Coordinate with graphic designers and video editors.
- Produce AI, Cybersecurity and Career-related content.
- Publish success stories and student testimonials.

Email & CRM Marketing
- Build automated email campaigns.
- Improve lead nurturing.
- Segment audiences.
- Monitor campaign performance.

Analytics & Reporting
- Prepare weekly and monthly dashboards.

- Track

- Website Traffic

- Leads

- Admissions

- CPL

- CAC

- ROAS

- ROI

- Social Media Growth

- SEO Rankings
- Present reports to management with actionable recommendations.

Team Management
- Lead Digital Marketing Executives.
- Coordinate with designers, content writers and videographers.
- Manage external agencies and freelancers.
- Conduct weekly performance reviews.

Key Performance Indicators (KPIs)
- Monthly qualified leads
- Student admissions
- Corporate enquiries
- Revenue influenced by digital marketing
- Website traffic growth
- Organic keyword rankings
- Social media engagement
- Video views
- Lead conversion rate
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)




- Marketing ROI

Required Qualifications
- Bachelor's Degree in Marketing, Business, IT or related field.
- MBA preferred.
- Google Ads Certification preferred.
- Meta Blueprint Certification preferred.
- Google Analytics Certification preferred.

Experience
- 5 to 8 years in Digital Marketing.
- Minimum 3 years leading a marketing team.
- Experience managing monthly advertising budgets.
- Experience in EdTech, IT Training, SaaS or Technology sector preferred.

Technical Skills
- Google Ads
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- Google Analytics 4
- Google Tag Manager
- Search Console
- SEMrush / Ahrefs
- WordPress
- HubSpot / Zoho CRM
- Canva
- Adobe Creative Suite
- Email Marketing Automation
- AI tools such as ChatGPT, Gemini, Claude, Midjourney and marketing automation platforms.

Soft Skills
- Strong leadership
- Strategic thinking
- Analytical mindset
- Excellent communication
- Creativity
- Project management
- Team collaboration
- Problem-solving
- Time management

Preferred Industry Experience
- Cybersecurity Training
- Artificial Intelligence Training
- IT Training
- Higher Education
- Certification Business
- EdTech
- Software Industry

Compensation
- Salary: 50,000 to 80,000 per month (based on experience)
- Performance Incentives linked to lead generation, admissions and ROI.
- Annual performance bonus.

Why Join Technovalley?
- Work with one of India's leading Cybersecurity and AI training organizations.
- Opportunity to manage national and international campaigns.
- Exposure to global technology partners including Microsoft, AWS, EC-Council, CompTIA, Oracle and VMware.
- Career growth into Head of Digital Marketing or Chief Marketing Officer roles.

📌 Digital Marketing Manager (Kochi)
🏢 Technovalley
📍 Kochi