- Candidates should possess strong Digital Marketing and Marketing skills with a clear understanding of performance-driven campaigns.
- Candidates should possess Social Media Marketing skills, particularly in managing and optimizing Meta (Facebook/Instagram) ad campaigns.
- Candidates should possess Lead Generation skills focused on driving conversions through targeted Meta and Google Ads strategies.
- Candidates should possess Web Analytics skills to interpret campaign data, track KPIs, and make data-backed optimization decisions.
- Solid knowledge of Google Ads, Meta Ads Manager, and remarketing strategies.
- Experience creating and managing marketing funnels, including landing pages and conversion tracking (e.g., Google Tag Manager, pixels).
- Strong analytical, problem-solving, and communication skills, with the ability to work cross-functionally in office.
- Relevant bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
- Prior experience in an agency environment or managing multiple client accounts is an advantage.