Are you a results-driven digital marketer who knows how to turn traffic into leads and leads into conversions? Do you have a flair for content, strategy, and analytics? At GCQ Study Abroad, we’re on a mission to help Indian students achieve global success. And we’re looking for a Digital Marketing Manager who can take our brand visibility and student outreach to the next level.

This is a leadership-focused role that demands both strategic thinking and hands-on execution. You’ll manage everything from lead funnels to content campaigns, ads to SEO—and you’ll directly impact our business growth.

Requirements

Key Responsibilities

Digital Campaign Management

- Plan, execute, and optimize marketing campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube.

- Build targeted funnels for awareness, lead generation, re-targeting, and conversions

- Manage daily ad budgets, track key metrics (CTR, CPL, CPA), and improve ROAS

Social Media Strategy

- Own the brand’s social media presence—Instagram, Facebook, LinkedIn, YouTube

- Create and schedule content that speaks to students, parents, and partners

- Plan monthly content calendars, engagement campaigns, and reels/shorts

SEO & Website Management

- Conduct keyword research, competitor analysis, and on-page SEO

- Collaborate with web developers/designers to improve performance and user experience

- Manage blog updates, page content, and landing page testing

Analytics & Reporting

- Monitor campaign performance using Google Analytics, Meta Ads Manager, and CRM dashboards

- Generate weekly and monthly performance reports with actionable insights

- Optimize based on real-time data, not assumptions

Content Marketing

- Plan and supervise the creation of blogs, emails, case studies, success stories,



and video content

- Manage or coordinate with freelancers/agencies as needed for design and video output

Team Collaboration

- Work closely with Admissions, Counseling, and Outreach teams to align marketing with business goals

- Support offline campaigns with digital amplification and local awareness strategies

What We’re Looking For

- Experience: 2–5 years in digital marketing, preferably in education, ed-tech, or service-based B2C industries

- Must-Have Skills:
- Google Ads (Search, Display, Video)

- Meta Ads (Facebook/Instagram)

- Social Media Strategy & Execution

- SEO (On-page & Off-page)

- Google Analytics & Meta Business Suite

- Canva / Adobe tools for creatives

- Strong Copywriting & Campaign Messaging

- Good to Have:

- Video editing skills (for reels/shorts)

- CRM and marketing automation tools (Zoho, HubSpot, etc.)

- WordPress or similar CMS experience

Personality & Work Style

- Strategic thinker with hands-on execution mindset

- Obsessed with performance metrics and optimization

- Self-starter, deadline-oriented, and resourceful

- Clear communicator with storytelling instincts

- Passionate about student impact and education branding

What You Will NOT Do

- Use fake reviews or misleading ads

- Focus only on vanity metrics (likes/followers) without lead goals.

- Outsource blindly without ownership or quality control

- Avoid data—you’ll live in analytics and dashboards

Benefits

Perks & Benefits

- Competitive Salary + Monthly Bonuses

- Clear Performance-Based Growth Path

- Prospect to Lead a Digital Team in a Scaling Company

- Exposure to International Markets (USA, Germany, UK, etc.)

- Supportive, Ambitious Work Culture

- Training & Upskilling Support in New Marketing Tools

📌 Digital Marketing Manager (Mysuru)
🏢 GCQ StudyAbroad
📍 Mysuru