Location: Kozhikode (Calicut), Kerala

Experience: 3–5+ Years

Work Schedule: Monday to Saturday | 9:00 AM – 5:30 PM

About the Role

SOS – School of Skills is seeking a results-driven Digital Marketing Manager (EdTech) to lead and execute our digital marketing strategy. The ideal candidate will have experience in performance marketing, lead generation, content strategy, and brand building, with a strong understanding of the education or EdTech industry.

This role requires a strategic thinker who can drive student enrollments through data-driven marketing campaigns while building a strong online presence across digital channels.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies to increase brand awareness and student admissions.
- Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other digital platforms.
- Generate high-quality leads and improve conversion rates through performance marketing initiatives.
- Create and oversee content strategies for social media, websites, blogs, email marketing, and landing pages.
- Manage the organization's social media presence and build an engaged online community.
- Monitor campaign performance using analytics tools and prepare actionable performance reports.
- Optimize SEO and SEM strategies to improve website traffic and search visibility.
- Collaborate with creative, admissions, and academic teams to execute marketing campaigns effectively.
- Manage marketing budgets and maximize return on investment (ROI).
- Stay updated with emerging digital marketing trends, AI-powered marketing tools, and the latest platform updates.

Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.




- Minimum 3–5 years of experience in Digital Marketing, preferably within the EdTech or education sector.
- Strong expertise in:
- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Google Tag Manager
- SEO & SEM
- Social Media Marketing
- Email Marketing
- Lead Generation & Conversion Optimization
- Marketing Automation
- CRM platforms
- Experience with WordPress or other CMS platforms.
- Excellent analytical, communication, and project management skills.
- Ability to manage multiple campaigns simultaneously and deliver measurable results.

Preferred Qualifications
- Experience in the EdTech, higher education, or training industry.
- Google Ads, Google Analytics, Meta, or HubSpot certifications.
- Hands-on experience with AI-powered marketing tools and automation platforms.
- Experience managing creative teams or external agencies.
- Knowledge of video marketing, webinar campaigns, and marketing funnels.

Key Skills
- Performance Marketing
- Lead Generation
- Marketing Strategy
- SEO & SEM
- Social Media Marketing
- Content Marketing
- Email Marketing
- Marketing Analytics
- CRM Management
- Marketing Automation
- Budget Management
- Campaign Optimization
- Team Leadership

What We Offer
- Opportunity to lead the digital growth of a fast-growing EdTech organization.
- Collaborative and creative work environment.
- Professional development and learning opportunities.
- A chance to make a measurable impact on student success and organizational growth.

Location: Kozhikode (Calicut), Kerala Working Days: Monday – Saturday

Working Hours: 9:00 AM – 5:30 PM

If you're passionate about digital marketing, thrive on data-driven decision-making, and are excited to shape the future of education through impactful campaigns, we'd love to hear from you.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (EduTech) (Kozhikode)
🏢 Algate School Of Skills
📍 Kozhikode