Digital Marketing Manager responsible for driving brand visibility, customer acquisition, and digital growth across multiple online channels. Role focuses on planning and executing performance-driven marketing strategies, managing campaigns, and improving engagement through data-driven decision-making.

This role requires strong strategic thinking, campaign execution capability, and the ability to scale digital initiatives across fast-paced business environments.

Role Focus Areas

- Digital campaign strategy and execution
- Brand growth and audience engagement
- Performance marketing and analytics

Key Responsibilities

- Develop and execute digital marketing strategies across paid, organic, and social channels
- Manage campaigns across platforms such as Google, LinkedIn, Instagram, Facebook, and YouTube
- Drive lead generation, customer acquisition, and online engagement initiatives
- Monitor campaign performance and optimize based on data, ROI, and business goals
- Collaborate with creative, content, and product teams to develop marketing assets and campaigns
- Manage SEO, SEM, email marketing, and social media activities
- Track key performance metrics including traffic, conversions, engagement, and CAC
- Conduct competitor analysis and identify new growth opportunities
- Maintain marketing reports, dashboards,



and campaign performance insights
- Stay updated with digital trends, platform updates, and emerging marketing tools

Expected Outcomes

- Improved brand visibility and digital presence
- Increased lead generation and customer acquisition performance
- High-performing campaigns with measurable ROI and engagement
- Strong alignment between marketing activities and business growth objectives

Core Competencies

- Solid understanding of digital marketing channels and campaign management
- Experience with Google Ads, Meta Ads, SEO, and analytics tools
- Strong analytical thinking and performance optimization capability
- Excellent communication and campaign planning skills
- Ability to manage multiple campaigns and priorities simultaneously

Experience & Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5–8 years of experience in digital marketing or growth-focused marketing roles

Preferred Background

- Experience working on D2C, SaaS, or technology-driven brands
- Familiarity with Google Analytics, Search Console, HubSpot, or similar tools
- Exposure to performance marketing, content strategy, and automation workflows
- Understanding of branding, customer funnels, and conversion optimization

📌 Digital Marketing Manager (India)
🏢 CareerXperts Consulting
📍 India