Job Title: Digital Marketing Manager / Lead (Performance &

- Growth) Job Type: Full-Time Experience: 3–6 Years About the Role We are launching two distinct, high-growth direct-to-consumer (D2C) brands: an innovative Intimate Wellness Brand and a premium Cosmetics Brand . We are looking for an ambitious, data-driven, and creative Digital Marketing Manager who knows how to scale D2C brands from scratch. The ideal candidate lives at the intersection of high-converting performance ads, viral creative strategy, and cutting-edge AI content production. You will be directly responsible for scaling revenue, managing ad budgets, and delivering exceptional Return on Ad Spend (ROAS) across paid and organic digital channels. Key Responsibilities1.

Performance

Marketing &

- Paid MediaDirect, design, and scale high-converting Meta Ads (Facebook &
- Instagram) and Google Ads (Search, Shopping, YouTube, PMax) . Continuous A/B testing of ad creatives, landing pages, audiences, and offers to lower Customer Acquisition Cost (CAC) and maximize overall ROAS. Manage and allocate daily/monthly media budgets across campaigns to achieve top-line and bottom-line growth targets.
- Viral &
- Organic Content StrategyConceptualize and execute "viral-first" hook-driven ad concepts, short-form video strategies (Reels, TikTok/Shorts format), and UGC (User Generated Content) campaigns. Direct content creators, influencers, and videographers to produce thumb-stopping ad angles tailored specifically to intimate care and beauty audiences.
- AI-Driven Content &
- Workflow OptimizationLeverage advanced AI tools (ChatGPT, Claude, Midjourney, ElevenLabs, Runway, etc.) for rapid ad copy generation, visual asset production, scriptwriting, and creative variations. Streamline content production workflows using AI to scale creative testing velocity without compromising brand quality.
- SEO &




- Keyword ResearchConduct deep keyword research and search intent mapping for both intimate wellness and cosmetics verticals. Optimize website content, product listings, blogs, and landing pages for organic ranking and long-tail intent.
- Analytics, ROAS &
- Growth ReportingOwn the entire conversion funnel—from click-through rate (CTR) and conversion rate optimization (CRO) to average order value (AOV) and customer lifetime value (LTV). Track and report key metrics (ROAS, MER, CAC, CPA) using Google Analytics 4 (GA4), Shopify analytics, and attribution tools on a weekly and monthly basis.

Key Requirements &

Qualifications 3 years of hands-on experience running paid media (Meta &

- Google Ads) specifically for D2C/E-commerce brands (experience in beauty, personal care, or wellness is a major plus).

Proven Track Record: Proven history of managing substantial ad spend with consistent, high ROAS and measurable revenue growth.

Mastery of AI Tools: Native proficiency in using generative AI tools for copy, image, and video generation to speed up marketing output. Creative &

- Copy Skills: Exceptional understanding of consumer psychology, copywriting, and what makes ad creative go viral.

Analytical Mindset: Strong expertise with GA4, Meta Business Manager, Google Ads Manager, and performance attribution.

Search Optimization: Hands-on experience with SEO tools (Ahrefs, SEMrush, Google Keyword Planner).

Preferred

QualificationsPrior experience marketing "sensitive" or regulated categories (e.g., intimate wellness, sexual wellness) while navigating ad network compliance guidelines on Meta and Google. Familiarity with Shopify ecosystem, landing page builders (PageFly, GemPages), and email/SMS automation (Klaviyo).

What We

OfferCompetitive salary performance-linked incentives/bonuses based on ROAS and revenue targets. Complete ownership and creative freedom to build marketing strategies for two exciting new D2C brands from day zero. High-growth setting with access to up-to-date tools, budget flexibility, and career growth.

📌 Digital Marketing Manager (Gurugram)
🏢 Fablay Cosmetic Formulations
📍 Gurugram