About the Job

Head of Digital Marketing / Growth Lead (Nutraceuticals & B2C, B2B)

Experience Level: 10 to 15 years (Senior-level professional)

Compensation Range: Best in the industry

Work Mode: Remote Are you a proven Growth Architect who has scaled a health supplement brand from 0 to category dominance?

At Anarvah, we aren't looking for a traditional manager to execute standard playbooks. We are looking for a Growth Catalyst—a seasoned leader who has been in the trenches, built e-commerce funnels from scratch, and mastered the complex world of supplement marketing.

If you know how to navigate FSSAI guidelines, scale Meta/Google ad accounts profitably, and transform cold traffic into loyal, recurring wellness subscribers, this stage is yours. We don't hire for titles; we hire for hunger, ownership, and people who want to build something that lasts.

About

Anarvah

We are building a new-age nutraceutical and functional foods brand blending ancient Indian wisdom with modern scientific validation. From lab-tested ingredients to export-ready formulations, we are on a mission to build the most trusted brand in clean-label wellness.

Who You

Are The 0-to-1 Specialist: You’ve built digital marketing functions from absolute scratch in the supplement, nutra, or health/wellness space.

The Full-Funnel Operator: You speak SEO, CAC, LTV, ROAS, FSSAI compliance, Amazon A+ content, and WhatsApp retention journeys fluently.

The Hands-On Strategist: You don't just delegate; you know how to audit an underperforming pipeline, fix conversion leaks, and scale winning campaigns yourself.

The Compliance Veteran:



You know exactly what health claims can and cannot be made in digital ads without getting accounts flagged. What You’ll Own

End-to-End Growth Strategy: Build and own our digital ecosystem across performance marketing, SEO, marketplaces (Amazon, shopify), and B2B channels.

Paid Media & ROAS: Scale acquisition across Meta, Google, and health platforms while driving down CAC and expanding customer LTV.

Retention & Content Engine: Lead authority-building content, influencer/KOL (Doctors/Nutritionists) programs, and high-converting email/WhatsApp funnels.

Data & Analytics: Set up and optimize GA4, Shopify, Meta Pixel, and custom CRM dashboards to lead data-backed budget allocations.

What We

Need

10–15 years in digital marketing, with 8+ years specifically in healthcare, nutraceuticals, or dietary supplements.

Deep hands-on experience scaling B2C, B2B lead generation campaigns, e-commerce + marketplace channels.

Thorough knowledge of FSSAI guidelines and supplement advertising regulations.

Mastered tools: GA4, Shopify, Meta Business Suite, Google Ads, Zoho CRM.

Bachelor's or Master's degree in Marketing, Business, or a related field.

Robust communication and project management skills; ability to lead cross-functional teams.

Knowledge of SEO and organic growth strategies. How to Apply:

We are looking for the top 1% of growth talent in the supplement industry. To apply, please send your executive profile which includes:

A brief overview of the health supplement brands you have scaled over your 10+ year career across both B2C e-commerce and B2B retail/wholesale channels.

A snapshot of your framework for auditing an underperforming marketing pipeline.

📌 Digital Marketing Manager (Chandigarh)
🏢 Anarvah Health Supplements
📍 Chandigarh