- Build, plan and implement the overall paid media strategy to acquire new customers.
- Manage media platforms like Google Ads, Facebook Ads, Bing Ads and Criteo.
- Manage Google Merchant Centre.
- Experience using tools like Google Analytics, GTM etc.
- Manage monthly media budgets.
- Performance measurement and daily campaign optimisation.
- Spot trends and insights for smarter decisions and better results. Use data-driven insights to attract quality traffic and acquire customers.
- Manage the media agency and ensure all KPIs are met. Agency Collaboration to create a detailed media plan geared towards meeting the campaign goals and manage campaigns.
- Stay updated with latest developments in the digital marketing world.
- Brainstorms new and creative growth strategies.
- Should be able to work independently and grow the account.
Requirements:
- 4+ years of experience in digital marketing
- Expertise managing Google Ads and Facebook Ads Manager is a must
- Outstanding interpersonal and communication skills
- Ecommerce experience will be a plus
- Incredible attention to detail
- Problem solving skills
- Bachelor’s/Master’s in marketing or relevant field
📌 Digital Marketing Manager (Mumbai)
🏢 Anther Human Resource Solutions
📍 Mumbai
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