Plan, execute, and optimize Google Ads and Meta Ads campaigns.

Generate high-quality leads while maximizing conversions and ROI.

Collaborate with the sales team to improve campaign performance.

Monitor KPIs such as CPL, CTR, Conversion Rate, and ROAS.

Execute audience targeting, retargeting, and A/B testing strategies.

Identify opportunities to scale successful campaigns.

Analyze campaign performance using Google Analytics.

Implement SEO strategies and support SEO content writing.

Optimize digital marketing funnels to improve lead generation.

Prepare performance reports and recommend improvements.

Requirements

Bachelor's degree in a relevant field.

2–3 years of experience in digital marketing.

Strong knowledge of Google Ads, Meta Ads, Google Analytics, SEO, and SEO content writing.

Experience with lead generation funnels and digital growth strategies.

Ability to independently manage and optimize marketing campaigns.

Experience in the EdTech or Education industry is preferred.

Knowledge of webinar marketing and lead nurturing is an added advantage.

Robust analytical, communication, and problem-solving skills.

📌 Digital Marketing Executive (Mumbai)
🏢 TestHiring
📍 Mumbai