? Location: Coimbatore

? Job Type: Full-Time

? Industry: Industrial Machinery | Engineering | Manufacturing | Capital Equipment

?‍? Experience: Minimum 2 years Are you passionate about performance marketing, SEO, and B2B lead generation? We're looking for a Digital Marketing Executive to drive high-quality enquiries for industrial machinery and engineering solutions through data-driven digital marketing strategies.

Key Responsibilities: Paid Digital Marketing

Plan, execute, and optimize Google Ads (Search, Display, Performance Max, Remarketing) and Meta Ads campaigns.

Generate qualified B2B leads while improving campaign performance and ROI.

Conduct keyword research, optimize targeting, and reduce irrelevant enquiries.

Monitor campaign budgets, CPL, conversion rates, and ROAS.

Collaborate with the sales team to improve lead quality.

Search Engine

Optimization (SEO)

Develop and implement on-page, off-page, technical, and local SEO strategies.

Optimize product pages, landing pages, blogs, and technical content.

Track keyword rankings, website traffic, and search performance.

Stay updated with Google's latest algorithm updates and AI-powered search trends. Analytics & Website Management

Manage Google Analytics, Google Search Console, and Google Tag Manager.

Track conversions including enquiry forms, phone calls, WhatsApp clicks, brochure downloads, and other lead actions.





Analyse website performance and provide actionable insights.

Support WordPress website updates and content management. Product & Marketing Support

Translate technical product features into customer-focused marketing messages.

Support product launches, exhibitions, webinars, and digital campaigns.

Coordinate with sales, product, application, design, and development teams. Reporting

Prepare professional reports and dashboards using Microsoft Excel and PowerPoint.

Present campaign performance, lead analysis, and marketing insights to management.

Required

Skills

1–2 years of experience in Digital Marketing.

Hands-on experience with Google Ads and Meta Ads.

Solid knowledge of SEO, Google Analytics, Google Tag Manager, and Search Console.

Experience with WordPress CMS.

Good knowledge of Microsoft Excel and PowerPoint.

Basic understanding of domains, hosting, DNS, SSL, and website maintenance.

Strong analytical, communication, and problem-solving skills.

Experience in B2B or industrial marketing is an added advantage.

Preferred

Qualifications

Bachelor's degree in Marketing, Business Administration, Engineering, Communications, Computer Science, or a related field.

Google Ads, Google Analytics, SEO, or Digital Marketing certifications are preferred.

📌 Digital Marketing Executive (Coimbatore)
🏢 Su0026T Engineers (P
📍 Coimbatore