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Keyboard shortcutsCtrl+/ Open with Sign in Page /3 Download Print Zoom out Zoom in Hide file header Show navigation pane 1 2 3 Approve Reject View Details Request a review Learn more Signature pending Sign Reject View details Review Not Spam Remove forever Not Spam Loading… {"id": "1_SG7M7IIqNn1ZKaiOyce1WATfGTKSDU2", "title": "Digital Marketing Associate_JD.pdf", "mimeType": "application/pdf"} Page 1 of 3 PARIKSHE A SIFF Ventures Initiative Digital Marketing Associate POSITION: Digital Marketing Associate SPECIALISATION: SEO (On-page & Off-page), Paid Campaigns(Google Ads, Meta, IG) Employment Type: Full-Time To Apply Send in your resume to [email protected] About Parikshe PARIKSHE is Karnataka’s leading digital learning platform dedicated to SSLC and PUC students. Our mission is to ensure high-quality education reaches every student, regardless of their background, in a bilingual (Kannada + English) format. With over 2.5 lakh active users across our YouTube channel and mobile app, PARIKSHE is redefining how students prepare for state board exams in Karnataka.

About The Role We are looking for a Marketing Associate who has a strong understanding of SEO, content strategy, and digital tools to boost PARIKSHE’s online visibility. You will be responsible for planning and executing on-page and off-page SEO strategies, creating blog content, and assisting in the overall digital marketing initiatives such as campaign creation, ideation and much more. The ideal candidate will also work closely with the product and academic teams to ensure content reaches the right audience effectively.

Page 2 of 3 KEY RESPONSIBILITY AREAS (KRAs) SEO Execution & Strategy

Plan and implement on-page SEO strategies (meta tags,



keyword placement, content structuring, Optimize the keyword ranking in SERP, Google Search console, On page, off page strategies ) Perform off-page SEO (link building, directory submissions, SERP Ranking (website)))

Regularly audit website health and recommend improvements

Track and Report Website Performance using GA4

Content Creation & Blogging

Write and publish SEO-based blog articles related to education and exam prep

Collaborate with the academic team to extract insights and convert them into readable blog content Marketing & Promotions

Collaborate with the design and video team to create promotional content

Support paid marketing efforts (Google Ads, social media ads (Meta,IG), YouTube SEO)

Analyze content and campaign performance and provide reports

Tool Management & Reporting

Use tools like Google Search Console, Google Analytics, Meta Ads Manager, etc.

Basic knowledge of keyword research tools like Ubersuggest, SEMRush, or Ahrefs

Maintain marketing dashboards and track KPIs Eligibility & Skill Requirements Work Experience: Minimum 2 years of relevant work experience in digital marketing

Technical Skills: ○ Strong understanding of SEO best practices (on-page + off-page) Page 3 of 3 ○ Familiarity with tools like Google Search Console, Meta (Facebook) Ads Manager, Google Sheets ○ Experience with WordPress or CMS-based blogging platforms is a plus Creative Mindset: ○ Solid writing and editing skills ○ Ability to turn educational topics into engaging content ○ Knowledge of regional education trends in Karnataka is a bonus Language Skills: ○ Proficiency in Kannada is a plus (though not mandatory) Other Details Location: Bangalore (WFO)

Compensation: ₹4-6 LPA (based on experience and skillset) Details Comments General Info Type Dimensions Size Duration Location Modified Created Opened by me Sharing Description Could not preview the file There was a problem loading the details. Loading… Back Transcript Close side sheet Copy Add a comment Page 1 Page 1 of 3

📌 Digital Marketing Associate (Bengaluru)
🏢 PARIKSHE
📍 Bengaluru