- Ensure day-to-day activities of product listing and availability are happening seamlessly for marketplaces
- Developing the right product mix and operating model with marketplaces
- Planning in advance for all milestone events whether on D2C or on marketplaces
Product Planning
- Ensure right product mix available at required depth on site.
- OTB finalization with E-Commerce planning team to ensure right mix availability
- Product selection from Season Range presentation
- Co-ordinate with Planning team to ensure allocation as per buy & OTB
- D2C Calendar and recent product GTM
Market Focus
- Understand the online customer aspirations and needs and provide inputs for the range
- Analyse the trends prevailing in the online business and incorporate the same
- Competition tracking on a regular basis
D2C Platform growth and innovation
- Own product roadmap, quantify roadmap impact, interact with tech to ensure business requirements are met
- Own end-to-end customer funnel and improve efficiency, stop leakages and scale
Product Delivery
- Coordinate with Quality team and other departments for timely merchandise delivery
- Adhere to the Online Launch calendar
Content & Catalogue Management
- Own the complete content and catalogue management of the respective category.
- Ensure all website content is in line with requirement and manage the internal stakeholders to ensure adherence to online calendar
Product Performance and Presentation
- Analyse Season sell through
- Provide inputs for initiating in season discount on slow moving products
- Create category roadmap to ensure monthly sales & target achievement
- Brief the Marketing team on season’s Highlights.
- Provide Photo shoot samples as per calendar.
- Coordinate with content team to understand photo shoot output.