Project Role : Custom Software Engineer Project Role Description : Design, build and configure applications to meet business process and application requirements.

Must have skills : Adobe Journey Optimizer Good to have skills : NA Minimum 5 Year(s) Of Experience Is Required Educational Qualification : 15 years full time education Summary: The ideal candidate will have strong hands-on experience in designing, configuring, and optimizing customer journeys, working with event-based and segment-based triggers, and collaborating cross-functionally to ensure seamless activation across digital channels.

A typical day involves collaborating with team members to understand project needs, developing innovative solutions, and ensuring that applications are optimized for performance and user experience.

This role requires a strong understanding of the Adobe Experience Platform (AEP) ecosystem, especially Real-Time CDP, segments, and schema/XDM constructs, along with a keen eye for journey orchestration best practices.

Roles & Responsibilities: Design and implement multi-step, personalized journeys using Adobe Journey Optimizer

Collaborate with AEP specialists to ensure correct data ingestion, identity stitching, and profile activation

Integrate AJO journeys with channels like Email, Push, SMS, and In-App Messaging using Adobe or third-party connectors

Create and manage journey versions, test logic paths, and perform QA/UAT of journey outcomes

Optimize journeys using performance insights and business KPIs





Work with stakeholders to translate marketing and business goals into Automated journeys

Support integration with Offer Decisioning, where applicable

Maintain journey documentation, technical flowcharts, and user guides

Collaborate with cross-functional teams (analytics, content, development) to ensure end-to-end delivery

Expected to perform independently and become an SME.

Contribute in providing solutions to work related problems.

Engage in continuous learning to stay updated with the latest technologies and best practices.

Professional & Technical Skills: Experience in digital marketing / marketing automation

Strong understanding of AEP schemas, datasets, audiences, and RTCP

Experience working with event-triggered and segment-triggered journeys

Familiarity with Adobe Experience Platform, Customer Journey Analytics (CJA) is a strong plus

Basic understanding of Offer Decisioning, Adobe Campaign Standard is an added advantage

Experience with channel integration (Email/SMS/Push) and testing tools

Solid communication and documentation skills

Experience in agile/scrum projects is preferred

Experience with user interface design and user experience principles.

Ability to troubleshoot and resolve application issues effectively.

Familiarity with integration techniques and APIs.

Additional Information: Adobe AJO certification or AEP Business Practitioner certification

Minimum 2+ years of hands-on experience with Adobe Journey Optimizer (AJO)

📌 Custom Software Engineer (Gurugram)
🏢 Accenture in India
📍 Gurugram