Job Title: CRM Manager About the Role

Truemeds is looking for a CRM Manager to own day-to-day CRM operations across the customer lifecycle — acquisition follow-through, engagement, retention, and win-back. This is a hands-on role for someone who is equally comfortable building campaigns and digging into data to prove what's working. You'll lead a small team, so some people-management experience is expected alongside strong individual execution. What You'll Do

Own end-to-end CRM operations across channels — push, email, SMS, WhatsApp, RCS — including campaign build, QA, scheduling, and performance tracking.

Design and execute lifecycle journeys (onboarding, engagement, chronic/repeat-purchase cohorts, churn/win-back) using CleverTap.

Lead a small team (1+ years of team-lead experience required) — reviewing work, unblocking execution, and building team capability.

Partner with Retention/Growth leadership on cohort strategy, segmentation logic, and experiment design (A/B tests, holdout groups).

Use Mixpanel/GA and CleverTap dashboards to track funnel health, campaign performance, and cohort behavior; translate findings into actionable recommendations.

Work with data/analytics teams (SQL/Metabase or equivalent) to pull, validate, and interpret data independently rather than relying solely on dashboards.

Maintain CRM hygiene — data quality, unmapped profiles, frequency capping, and governance across channels.





Present campaign and cohort performance to leadership in a transparent, structured format. What We're Looking For

4–6 years of hands-on CRM/lifecycle marketing experience, ideally in e-commerce, healthtech, or a high-frequency-transaction consumer business.

At least 1 year of experience leading or mentoring a team.

Strong, demonstrable hands-on experience with CleverTap (or equivalent CRM/engagement platform).

Working proficiency with Mixpanel and/or GA for funnel and behavioral analysis.

Genuinely data-oriented — comfortable with data-crunching tools (Excel/Sheets at an advanced level; SQL or Metabase experience is a strong plus) and confident drawing conclusions from cohort-level data rather than just campaign-level metrics.

Experience designing and reading A/B tests, holdout cohorts, and basic experiment design.

Strong written communication — able to convert data into a clear narrative for leadership.

Bonus: exposure to WhatsApp/RCS as CRM channels, or experience in subscription/chronic-repeat business models.

What Success Looks Like (First 6 Months)

Owns CRM calendar and campaign execution with minimal oversight.

Demonstrates independent data pulls/analysis (not just consuming pre-built dashboards) to justify campaign or cohort decisions.

Runs at least one structured experiment (holdout/A-B) end-to-end with a documented readout.

Shows early signs of team leadership — delegation, review quality, unblocking others.

📌 CRM Manager (Mumbai)
🏢 Truemeds
📍 Mumbai