Unlike any other lifestyle brand, buying from us isn't always a one-tap purchase. This is a high-intent category. Whether it's a shower partition, a smart mirror, or one of the products we're launching next, there's a real journey between "I'm interested" and "it's installed in my home". From site visits and considered decisions - there is a fair bit of back-and-forth. We're looking for someone to own every message a customer receives along that journey, and make each one feel human.
As part of this role, you will:
- Own our CRM across WhatsApp, email, and our lifecycle flows (we use tools like AiSensy, and Zoho)
- Write and manage our emailer automations, WhatsApp messages, abandoned-cart nudges - everything that moves the needle in a consumer’s lifecycle.
- Segment our customers and figure out what messaging genuinely works for each kind of buyer.
- Map and improve communication across the full journey, from first enquiry to after-sales.
- Work closely with our Sales,
Growth & Ops teams to automate customer communication and improve efficiencies.
- Monitor campaign performance, conduct A/B testing and continuously improve engagement and conversions.
You're right for this role if:
- You have 0–2 years of experience, but you can also write well and really know how to communicate smartly. This is the non-negotiable
- You understand marketing and messaging, not just copy-paste from an AI tool
- You're comfortable using AI and CRM tools smartly, and you actually understand what they can do
- You've done some form of CRM / lifecycle / retention work before
- You like collaborating cross-functionally; this role sits close to growth, brand, and ops
- A background in D2C or the interiors/home space is a bonus
This is a junior role with a lot of room to grow, and a front-row view of how a D2C brand is built. If you know what valuable communication looks like, and want to own a real function, this is for you.