Chennai — On-site / Hybrid (Chennai candidates only)

Immediate joining preferred

1 year preferred

Sound practical knowledge of social media content creation, design, and copywriting. Purplechalk is looking for a highly creative, hands-on creative trainee who can help execute engaging campaigns, plan and manage content calendars, build moodboards, write copy, assist on photoshoots, run A/B tests, and prepare competitor & performance reports. This role is perfect for someone who thinks visually, writes persuasively, and understands social media strategy.

You will work across lifestyle, fashion, D2C, and B2C brands, learning end-to-end social media execution while taking ownership of creative outputs. Core Responsibilities

Build moodboards for campaigns: visual style, colours, typography, props, lighting, composition, and shot ideas.

Translate creative direction from senior creatives into actionable briefs for shoots, designers, and editors.

Assist in conceptualising social campaigns, seasonal initiatives, and brand storytelling.

Plan, maintain, and execute a content calendar for multiple social media accounts.

Ensure posts are scheduled to maximise engagement and align with campaigns, launches, and trends.

Collaborate with senior creatives to sync content themes with marketing goals.

Write engaging captions, hooks, microcopy, and CTAs for Instagram, Facebook, and reels.

Create storyboards and short-form content scripts for reels, videos, and carousels.

Maintain brand voice and tone across all platforms.

Assist on photoshoots: manage props, check framing/lighting against moodboards, capture BTS content.

Tag, organise, and prepare raw assets for editing.





Ensure final assets align with creative briefs and social formats.

Conduct A/B tests on copy, visuals, and posting times.

Track results and recommend optimizations for higher engagement.

Work with analytics tools to measure post and campaign performance.

Prepare weekly and monthly performance reports with insights and actionable recommendations.

Conduct competitor analysis: track content themes, engagement strategies, ad creatives, posting frequency, and formats.

Required Skills & Attributes

Robust visual creativity and ability to interpret and execute creative direction.

Confident social media copywriting for multiple formats.

Understanding of content calendars and campaign planning.

Comfortable assisting on photoshoots and working hands-on with creatives.

Curious, proactive, and eager to learn and grow in social media and creative strategy.

Organised, punctual, and detail-oriented. Prior social media internship or freelance experience.

Basic motion graphics or video editing experience.

Exposure to lifestyle, fashion, or D2C brands.

Understanding of social media trends, hashtags, and algorithm updates.

Ability to analyse data and suggest improvements. Short-term: Maintain content calendar with regular posting, produce moodboards, write captions, and assist in at least one shoot.

Medium: Run A/B tests, analyse performance, create competitor reports, and suggest creative improvements.

Long-term: Independently manage small campaigns from concept to calendar to reporting, and demonstrate measurable engagement improvements.

How to Apply

Email your resume + portfolio / moodboards / sample social copy/reel/storyboard samples to:

[email protected] Subject line: Creative Trainee – Social Media (Chennai) [Your Name]

📌 Creative Trainee – Social Media | Immediate Joiners | Chennai
🏢 Purplechalk
📍 Chennai