About Superfoods Valley:

Superfoods Valley is a fast-growing nutrition-focused startup on a mission to make everyday nutrition simple, accessible, and effective for Indian families. Through our science-backed products and purpose-driven storytelling, we aim to bridge the nutrition gap in daily diets—without changing taste, smell, or food habits.

Website: www.goodmonk.in

Key Responsibilities:

- Develop & Execute Creative Strategy for Good Monk. Take ownership of brand’s Creative Output across formats – including Performance Creatives & Brand Campaigns
- Ensure coherence of Brand Voice across all creative touchpoints
- Gather a solid understanding of Who the Category & Brand consumer is and Why they buy (Pain Points / Desires). Use this effectively to build Creative Strategy & drive its Execution
- Create High Performing Direct Response Creatives for Performance Marketing. Own the entire process & final output. Concept, Script, oversee the Shoot wherever required (internal / external), Final Output. This will include various kinds of creatives – Videos & Statics – UGC, Influencers, Product Centric etc
- Be on top of creative performance: What’s Working & What Not; and Why

6.Collaborate effectively with Internal teams (Performance, Writers, Designers / Editors, R&D;, Nutrition) & External Agencies to create compelling creatives, in line with business goals





- Conduct research and gather insights to inform copywriting strategy

8.Strengthen the ecosystem of best in class, fit for purpose Creative partners to work with

- Stay up-to-date with industry trends & best practices in Direct Response Copywriting & Brand Storytelling

What We’re Looking For:

•2-5 years of relevant experience in creative strategy, advertising, content, or brand building.

•Proven track record of working on consumer brands—preferably D2C, FMCG, Health & Wellness

•Strong grasp of digital-first storytelling and brand thinking.

•A sharp eye for copy, design, and visual storytelling.

•Excellent communication and presentation skills.

•Comfortable managing creative workflows with external partners and in-house teams.

•Passionate about purpose-driven brands and the health & wellness space.

Why Join Us?

•Be part of a purpose-led, growing brand shaping the future of family nutrition.

•Work closely with a passionate founding team and category experts.

•A culture that encourages ideas, ownership, and experimentation.

•Opportunity to create content that educates, empowers, and impacts lives.

What We Offer:

•Competitive salary and benefits package.

•Opportunity to work in a dynamic and creative environment.

•Career development and growth opportunities.

•WFO role. Office in Ulsoor, Bengaluru

📌 Creative Strategist & Copywriter (Bengaluru)
🏢 GOOD MONK (Superfoods Valley
📍 Bengaluru