About the Role Mentor Match is looking for a Performance Copywriter to craft high-converting ad copy across Google, Meta, and other digital channels. You'll write scroll-stopping, results-driven copy that drives tutor sign-ups and parent/student enrollments across our IGCSE, British, American, IB, and CBSE curricula.
What You'll Do - Write and test ad copy (headlines, primary text, CTAs) for Meta, Google, and affiliate campaigns
- Collaborate with the performance marketing team to align copy with campaign goals and audience segments
- A/B test messaging to optimize CTR, conversion, and cost-per-acquisition
- Adapt tone and messaging for different audiences (parents, students, tutors) and markets (UAE, India)
- Write landing page copy, email campaigns, and social ad creatives
- Stay on top of trends in performance marketing and edtech messaging
📌 Copywriter (India)
🏢 Mentor Match
📍 India
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