Company: iReverb India Technologies Pvt. Ltd.

Location: Banashankari, Bengaluru (in office)

Experience: 2–3 years

Work Timings: 9:30 AM to 6:30 PM (Mon to Fri)

ABOUT THE ROLE

We are a full-service creative and digital marketing agency. In this role you will write for roughly 10 brands at a time, across categories that have very little in common with each other.

Every one of those brands sounds different. One is quiet and restrained. One is blunt and unsentimental. One is a legacy name and carries that weight in every line.

Those voices are already defined. Your job is to write inside them — accurately, at volume, and at speed.

WHAT YOU'LL DO

Ad copy

- Write Meta ad copy to the funnel structure, audience personas, and angles laid out in the brief
- Write multiple ads per ad set without repeating yourself
- Write Google Search and Performance Max copy within character limits
- Write instant form questions to the given lead-capture flow
- Follow the service-keyword rules so the platform's algorithm can classify each ad correctly

Social media

- Write on-creative copy for static posts — headlines, subheads, and supporting lines that sit on the design itself
- Write carousel copy — slide by slide, with a hook that opens it and a line that carries the reader to the next slide
- Write reel hooks, scripts, voiceovers, and on-screen text
- Write captions and story text for every format above
- Write each of these in the brand's established voice, and for the specific audience that brand is speaking to

Long-form





- Write website copy — landing pages, service pages, about pages, forms — to an approved page structure and messaging outline

Craft

- Take feedback fast and rewrite without ego
- Proofread your own work before it reaches anyone else
- Keep to briefs, formats, and character counts without being reminded
- Meet daily and weekly output volumes across roughly 10 brands at once

WHAT WE'RE LOOKING FOR

- 2 to 3 years writing copy for brands, ideally in an agency
- A portfolio with real published work — ads that ran, captions that went live, pages that shipped
- Comfort writing in Indian English that sounds native, not translated or borrowed from American templates
- The ability to write simply. Short sentences. Plain words. Feeling without decoration.
- Range — you can be funny for one brand and severe for the next, on the same afternoon
- A feel for on-creative copy — how few words a static can carry, where a carousel loses people, what a hook has to do in the first two seconds
- The habit of writing to a specific person, not a demographic
- Discipline with a brief. You write what was asked for, in the voice that was specified, at the length that was set.
- Speed with accuracy. Agency timelines are real and deadlines do not move.
- Working knowledge of how Meta and Google ads are structured, and why copy behaves differently in each

TO APPLY Send your CV along with a portfolio or links to work you've written to [email protected] or [email protected]

📌 Copywriter (Bengaluru)
🏢 iREVERB India Technologies
📍 Bengaluru