Are you someone who gets a thrill from making a story unforgettable Someone who doesn t just write copy but crafts narratives that make people stop scrolling and start caring If your writing is fueled by A passion for solutions journalism and impact-driven stories An obsession with eye-catching hooks that are both clever and credible The belief that research and fact-checking are non-negotiable superpowers A knack for spotting a nascent trend and pivoting it to tell a positive story that matters then you are the voice we want on our team Key Responsibilities As our Social Copywriter you will be the architect of our social voice and the bridge between our in-depth stories and our massive online community Your core duties will include Storytelling for Impact Transform our in-depth solution-oriented stories into compelling platform-specific social media copy posts threads carousels etc that drives engagement and action Hook Crafting Write irresistible thumb-stopping headlines and captions that accurately represent the story and compel users to read watch and share Trend-Spotting Cultural Jujitsu Proactively identify and analyze viral trends and conversations and creatively adapt them to amplify our positive and constructive narratives Rigorous Fact-Checking Ensuring every claim statistic and quote in your copy is 100 accurate and credible Collaborative Ideation Work closely with the social media design and editorial teams to brainstorm and execute innovative multi-format content campaigns Must-Have Skills Qualifications Proven experience 2-4 years as a social copywriter content writer or similar role preferably with a media news purpose-driven brand A portfolio that screams creative storytelling meticulous research and a masterful command of social media communication Show us the range Exceptional writing editing and proofreading skills with an impeccable grasp of grammar and tone A keen understanding of what makes content viral on platforms like Instagram Facebook X Twitter LinkedIn and YouTube Why You ll Love Working Here Purpose-Driven Work Every word you write will contribute to a larger mission of shifting the media narrative towards hope and action Massive Reach Your copy will be seen and shared by millions of Indians Creative Freedom We champion bold ideas and provide the space to experiment with current formats and storytelling techniques Impact You Can Measure See your work directly drive traffic inspire conversations and even influence real-world change

📌 Copy Writer (social Media Content) (India)
🏢 The Better India
📍 India