We are seeking a Content Writer to join our SMART Group. This is a high-impact role for a creative and strategic content professional who is passionate about crafting compelling B2B content that drives brand awareness, thought leadership, demand generation and customer engagement across global markets.

The Content Writer is responsible for creating high quality, customer focused content that supports marketing campaigns, sales enablement and business growth across the HR Technology, AI, Cloud and Digital Transformation domains. The Content Writer works closely with Marketing, Demand Generation, Business Consulting, Sales and Leadership teams to develop impactful content strategies that educate audience, strengthen the Phenom Cloud brand and generate measurable business outcomes.

Key Responsibilities

- Develop high quality, engaging and SEO-optimized content including blogs, articles, website copy, landing pages, thought leadership articles and industry insights to improve brand visibility and organic search performance.
- Create compelling content for demand generation initiatives, including email campaigns, nurture sequences, webinar content, marketing collateral, and campaign assets that support lead generation and pipeline growth.
- Produce customer focused sales enablement content, including whitepapers, case studies, eBooks, solution briefs, presentations, battle cards and success stories that effectively communicate business value.
- Collaborate with Marketing, Demand Generation, Business Consulting, Sales and Leadership teams to develop content aligned with strategic marketing initiatives, product messaging, and account-based marketing campaigns.
- Develop content across every stage of the buyer's journey, ensuring consistency in messaging, audience relevance, SEO best practices and measurable business impact.
- Manage and grow Phenom Cloud's digital presence by creating engaging content for LinkedIn,



social media platforms, newsletters and other digital marketing channels.
- Re-purpose existing content into multiple formats, including videos, infographics, presentations, podcasts, email campaigns, and social media assets to maximize content reach and engagement.
- Conduct keyword research, competitor analysis, and content audits to identify opportunities for improving search rankings, audience engagement and content performance.
- Monitor and analyze content performance using analytics tools and recommend data driven improvements to increase traffic, engagement, lead generation and conversion rates.
- Ensure consistency in brand voice, messaging, editorial standards and content quality across all customer facing communications.
- Collaborate with subject matter experts to simplify complex technology concepts into clear, compelling and customer centric content for technical and business audience.
- Support product launches, events, webinars, customer success initiatives and strategic marketing campaigns with timely and impactful content.
- Leverage AI-powered writing, research and productivity tools to improve content quality, accelerate content development and enhance team productivity while maintaining editorial excellence.
- Stay current with emerging trends in AI, HR Technology, Cloud, Digital Transformation, content marketing, SEO and B2B marketing best practices to continuously improve content strategy and effectiveness.

Qualifications

- Bachelor's degree in communications, Journalism, English,



Mass Communication, Business or a related field.
- 3-5 years of experience in B2B content writing, content marketing, or corporate communications within IT Services, AI, Cloud, HR Technology or Digital Transformation industries.
- Excellent writing, editing, proofreading, storytelling, and communication skills with exceptional command of English grammar and business writing.
- Strong understanding of SEO principles, keyword research, content optimization, search intent and content performance measurement.
- Experience creating a wide range of B2B content including blogs, whitepapers, case studies, eBooks, website content, email campaigns, landing pages, solution briefs and sales enablement materials.
- Experience managing content across digital marketing channels, including websites, social media, email marketing, webinars and account-based marketing campaigns.
- Familiarity with content management systems, Google Analytics, Google Search Console, and SEO platforms such as SEMrush, Ahrefs or similar tools.
- Experience collaborating with cross functional teams including Marketing, Sales, Business Consulting, Product and Leadership to develop content aligned with business objectives.
- Proven ability to translate complex technical concepts into compelling, customer focused messaging for both business and technical audiences.
- Solid research, analytical, organizational, stakeholder management and project management skills with the ability to manage multiple priorities and deadlines.
- Experience using AI-powered writing and productivity tools such as ChatGPT, Gemini, Claude, Grammarly or similar platforms to enhance content creation and operational efficiency.
- Customer-first mindset with a passion for storytelling, continuous learning and delivering measurable business outcomes through high-quality content.

📌 Content Writer (Vijayawada)
🏢 Phenom Cloud India
📍 Vijayawada