- Develop familiarity with the organization: Quick at grasping the organizational history/scope and practices
- Writing Creative Copy: Develop captivating and persuasive content for various purposes, such as festive greetings, campaign slogans, taglines, and related activities
- Scriptwriting: Craft engaging scripts and text overlays for a variety of dynamic content, including motion graphic videos, animation videos, and combinations thereof
- Conceptualization and Ideation: Proactively generate innovative concepts, pitches, visual ideas, and outlines for successful execution of promotional projects
- Product Understanding: Develop a deep understanding of the company's products and specific project requirements to meet the brand's goals and messaging
- Client Collaboration: Co-ordinate closely with clients to identify their needs and preferences, and pitch concepts and scripts that meet their expectation.
- Understanding the Target Audience: Showcase sound judgment in tailoring content to cater to diverse target audiences
- Storytelling Aptitude: Possess a fundamental knowledge of storytelling principles, tools and strategies that engage and captivate the audience
- Vetting Written Content: Thorough proofreading and checking of content for questionable and risky material
Preferred candidate profile:
- Educational Qualification:
A graduate with a robust command of the English language and excellent written and verbal communication skills
- Experience & Familiarity with current trends: Staying up to date with the current landscape of social media trends. Awareness of politically correct verbiage and PR trends
- Writing Skills: A natural interest in writing with a basic understanding of search engine optimization (SEO) principles to create engaging content
- Storyboarding: Basic ability to visualize desired final output with respect to content and ability to put together PPTs or other visual tools to storyboard
- Team Collaboration: The ability to collaborate effectively within a team, demonstrating strong interpersonal and communication skills
- Editing and Proofreading: Proficiency in editing and proofreading to ensure the highest quality and accuracy of content
- Versatility: Capability to adapt writing styles and formats for diverse audiences and purposes, ensuring content is relevant and engaging
- Familiarity with Copyrights/permissible Content: Has basic understanding of copyright laws and is in tune with global sentiments and practices when it comes to socially acceptable norms
- Promotional Skills: Demonstrated aptitude for promoting ideas or concepts effectively through written content