Key Responsibilities

Content Strategy

Develop and execute the overall content strategy aligned with business and marketing objectives.

Own and manage the monthly content calendar across all marketing channels.

Identify content opportunities around campaigns, product launches, customer insights, seasonal events, and business priorities.

Ensure a consistent brand voice across all customer touchpoints.

Content Creation

Create compelling content for social media, websites, landing pages, blogs, email campaigns, product pages, ad copies, WhatsApp campaigns, case studies, and sales collateral.

Write campaign messaging, CTAs, and storytelling content that drives engagement and conversions.

Prepare creative briefs and collaborate with designers, videographers, and internal stakeholders to deliver high-quality content.

Video & Campaign Content

Develop concepts, scripts, and storyboards for reels, short-form videos, and brand campaigns.

Create content supporting paid campaigns across Meta, Google, YouTube, and other digital platforms.

Support product launches, events, promotions, and integrated marketing campaigns with impactful content.

Influencer Marketing

Identify, evaluate, and onboard influencers aligned with the brand and campaign objectives.

Coordinate end-to-end influencer campaigns, including outreach, briefs, content approvals, timelines, and deliverables.

Build and maintain strong relationships with influencers, creators, and agencies.

Track campaign performance and optimize future collaborations based on insights and ROI.





SEO & Analytics

Optimize website and blog content for SEO and search intent.

Monitor content performance using analytics tools and recommend improvements.

Analyse engagement, website traffic, conversions, and content effectiveness.

Stay updated on digital trends, competitor activities, and emerging content formats.

Brand Management

Ensure consistency in brand messaging, tone of voice, and visual storytelling.

Maintain high-quality content standards across all marketing channels.

Act as the custodian of the company's brand identity in all communications. Experience

3–5 years of experience in Content Marketing, Content Strategy, Copywriting, or Digital Marketing.

Strong portfolio showcasing content across multiple digital channels.

Technical Skills

Excellent writing, editing, and storytelling skills.

Experience in Graphic creating and editing tools.

Robust understanding of content marketing, SEO, and social media platforms.

Experience with AI content tools.

Familiarity with CMS platforms (WordPress, Shopify) and analytics tools is an advantage.

Basic understanding of paid digital marketing and content performance metrics.

Core Competencies

Strategic thinking and creativity.

Strong research and content planning skills.

Excellent communication and stakeholder management.

Attention to detail and commitment to brand consistency.

Data-driven mindset with strong analytical abilities.

Ability to manage multiple projects and meet deadlines.

📌 Content Strategist (Keralites Only) (Kozhikode)
🏢 Cosmos Sports
📍 Kozhikode