Content Strategist

BM Production — Content / Creative Production

Department

Content / Creative Production

Reports To

Content Head / Production Manager

Location

Hybrid

Employment Type

Full-Time About the Role

BM Production is looking for a Content Strategist to own content strategy and quality across client accounts — from creative direction through final delivery. The role owns every judgment call in the production pipeline: what gets briefed, what gets approved, and what goes out the door. Execution, scheduling, and administrative coordination are supported by a dedicated Virtual Assistant, freeing the Strategist to focus on strategy, creative quality, and client relationships rather than logistics.

This role replaces the previous Coordinator/Creative Strategist structure, which combined strategic and administrative work in a single position.

Responsibilities have been split by function: the Content Strategist owns direction and quality; the VA owns scheduling, tracking, and admin. See the RACI summary at the end of this document for the full breakdown.

Key Responsibilities — Pre-Production

- Client Strategy: Lead client onboarding meetings and define the content strategy and creative direction for each account.
- Creative Briefing: Author shoot briefs, storyboards, moodboards, and scripts — the creative direction for every shoot, not just logistics.
- Calendar & Planning: Develop and own the quarterly content calendar and campaign plan aligned to client and business goals.
- Vendor & Location Approval: Select and approve freelancers/vendors and final shoot locations for each job (VA sources options and handles booking logistics).
- Requirement Setting: Define and communicate exact shoot requirements to clients and creators, and review briefs before they go out.
- Budget Ownership: Set and track the budget for each shoot/campaign against the client quote.

Key Responsibilities — Production

- Execution Oversight: Oversee shoot execution against the approved brief — the quality gate during production, whether on-set or via check-ins.




- Problem Solving: Manage delays, client change requests, creator/vendor availability issues, and last-minute revisions without compromising quality or deadlines.
- Contingency Planning: Build and apply contingency plans for high-risk shoots or campaigns.
- Scope Control: Approve any on-the-fly creative or scope changes directly with the client.

Key Responsibilities — Post-Production

- Quality Review: Review every edit against the original brief and brand standard before it reaches the client — own the quality bar.
- Revisions & Approval: Manage client revision rounds through to final sign-off.
- Delivery & Handoff: Coordinate final asset handoff to clients and marketing teams in the correct formats and platforms for publishing.
- Performance Reporting: Track and report on content/campaign performance post-publish to inform the next cycle (VA can pull raw platform data).
- Retainer Growth: Own retainer renewal conversations and rebooking — this is a relationship and growth motion, not admin tracking.
- Licensing & Rights: Ensure usage rights, licensing terms, and freelancer contract clauses are tracked and honored for delivered content. Cross-Functional Collaboration
- Act as the connective tissue between creative, production, and client-facing teams.
- Direct the Virtual Assistant's execution work — scheduling, reminders, tracking, admin — ensuring nothing drops between strategy and delivery.
- Coordinate with clients, photographers, videographers, editors, and account managers to ensure smooth execution.

Continuous

Improvement

- Stay current on content formats, platform updates,



and industry trends; apply new tools and process improvements to live projects.

Key Result

Areas (KRAs) & KPIs

KRA

What's Measured

Achievement Delivery

Shoot briefs created, shoots executed, calendars completed, approvals closed, campaigns launched vs. plan

Goal Completion

% of quarterly goals completed on time across production, review, approval, and publishing stages

Challenge Management

Effectiveness in handling delays, changes, creator issues, and revisions while protecting quality/timelines

Collaboration

Coordination quality with clients, creative talent, VA/support staff, and internal teams

Skill Development

Adoption of new tools, formats, trends, and process improvements into live work

Requirements

- 2–5 years of experience in content strategy, production coordination, or content operations (agency/production house background preferred).
- Strong understanding of content formats across platforms (social, digital, video).
- Experience managing shoot logistics and working with creative talent (photographers, videographers, editors).
- Excellent project management and stakeholder communication skills.
- Ability to multitask across multiple client accounts and manage shifting priorities.
- Familiarity with content calendar/project management tools (ClickUp, Trello, Asana, Notion, or similar).
- Comfortable delegating execution work to a VA and managing that relationship — this role directs support staff, it doesn't do their job for them. Valuable to Have
- Experience with client-facing communication and account management.
- Basic understanding of editing workflows and creative production timelines.
- Relevant certifications in content marketing/strategy.

What This Role Is

Not

This is not the previous Coordinator/Creative Strategist role with a new title. Scheduling, reminders, admin/file organization, and routine status-chasing are VA-owned. If a candidate's strongest skills are administrative rather than strategic/creative, they are better suited to the VA role, not this one.

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