Role Overview

As our Content Strategist, you'll own how Blues N Coppers shows up across every marketing touchpoint. You'll shape content that builds authority, drives conversations, and keeps our brand top of mind for marketers, exhibitors, and business leaders.

You'll work closely with leadership, designers, photographers, videographers, and agency partners to turn ideas, projects, and industry insights into content people genuinely want to consume.

If you're someone who enjoys spotting a great story before everyone else, loves collaborating with creative minds, and gets excited by content that delivers measurable impact, you'll fit right in.

Content Strategy & Planning

- Build and manage a content roadmap aligned with business priorities, participations, special projects, and marketing campaigns.
- Identify content opportunities from client projects, industry trends, company initiatives, and design conversations.
- Develop integrated content plans across LinkedIn, Instagram, newsletters, blogs, website, email campaigns, and sales enablement.
- Work closely with leadership to align business objectives with engaging marketing campaigns.

Content Creation & Storytelling

- Turn exhibition projects, event activations, and brand experiences into compelling case studies, articles, blogs, and long-form content.
- Craft persuasive copy for landing pages, email campaigns, presentations, brochures, and sales collateral.
- Write thought leadership pieces that position Blues N Coppers as a trusted voice in the exhibition and experiential marketing industry.
- Develop scripts, captions, and copy for short-form videos, Reels, and social-first content.




- Interview internal teams and transform conversations into stories that educate, inspire, and build credibility.

Creative Direction & Collaboration

- Partner with designers, photographers, videographers, and creative teams to bring content ideas to life.
- Create clear creative briefs that align messaging, visuals, and campaign objectives.
- Review creative assets and guide the narrative to ensure every piece communicates with clarity and purpose.
- Champion consistency across every touchpoint while continuously exploring fresh formats and creative ideas.

Campaign & Agency Management

- Coordinate with external agencies, freelancers, and creative partners to deliver content across marketing channels.
- Manage content calendars, production timelines, approvals, and publishing schedules.
- Keep SEO, SEM, and social media campaigns moving smoothly by collaborating across marketing, design, sales, and leadership teams.

Performance & Optimisation

- Track content performance across channels and uncover insights that shape future campaigns.
- Analyse engagement, reach, website performance, and audience behaviour to refine the content strategy.
- Experiment with new formats, platforms, and storytelling approaches that keep the brand relevant and engaging.

Requirements & Qualifications

- 2+ years of experience in Content Marketing,



Digital Marketing, Brand Marketing, Marketing Communications, or a similar role.
- Excellent written and verbal English with exceptional storytelling, grammar, and editorial skills.
- Strong understanding of content strategy across LinkedIn, Instagram, websites, newsletters, and email marketing.
- A creative eye for visual communication and experience collaborating with designers, photographers, videographers, and creative agencies.
- Experience planning and managing editorial calendars and multi-channel marketing campaigns.
- Working knowledge of SEO fundamentals and content performance metrics.
- Familiarity with Google Analytics, Search Console, LinkedIn Analytics, Instagram Analytics, and common content management platforms.
- Basic video editing skills for short-form content using desktop or mobile editing tools.
- Robust organisational skills with the ability to manage multiple projects, shifting priorities, and fast-moving timelines.
- Curiosity for marketing trends, emerging platforms, and evolving content formats.

What Success Looks Like

- A consistent stream of thoughtful, high-quality content across every brand channel.
- Case studies and project stories that strengthen credibility and spark conversations.
- Campaigns that connect creative storytelling with measurable business outcomes.
- Smooth collaboration with internal teams and external creative partners.
- Content performance that improves through continuous learning, experimentation, and refinement.
- Fresh ideas that keep Blues N Coppers visible, memorable, and one step ahead of the industry.

📌 Content Strategist (Mumbai)
🏢 Blues N Coppers
📍 Mumbai