Company Description Niira is India’s first local-global, multi-brand e-commerce platform that aggregates alternative labels and niche design brands. The company focuses on providing emerging creators with the infrastructure and visibility needed to reach diverse audiences across global markets.

By acting as a bridge between local talent and international consumers, Niira helps creators scale beyond traditional limitations. The platform is dedicated to showcasing distinctive products while supporting sustainable growth for creative businesses.

Role Description: The Content Specialist will work full time on-site at niira’s Mumbai location. In this role, the individual will plan, create, and manage digital content for the company’s e-commerce platform, social media channels, and marketing campaigns.





The focus will be on producing at least 200 content pieces per month, with a major emphasis on performance marketing content. Daily tasks include developing content calendars, writing and editing product descriptions, brand stories, and blog posts, and ensuring consistent tone and messaging across all touchpoints.

The Content

Specialist will collaborate with design, marketing, and merchandising teams to align content with brand positioning and campaign objectives. The role also involves monitoring content performance, optimising for engagement and conversion, and maintaining an organised content management system.

📌 Content Specialist (Mumbai)
🏢 niira
📍 Mumbai