About Swiggy Founded in 2014 Swiggy is India s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500 cities Our phenomenal growth has come on the back of great technology incredible innovation and sound decision-making About Servd In 2024 Swiggy joined forces with Servd formerly known as Mumbai Foodie a leading Food Media House renowned for creating original content that highlights and recommends the best experiences in the city s food and beverage landscape From restaurant reviews and chef interviews to collaborations events and more Servd has built a reputation as a trusted guide for food lovers What began in Mumbai has now expanded to Pune Bengaluru Hyderabad Goa and Delhi -with more cities on the horizon To get a better grasp of the work we do take a look at our city pages What will you work on Create engaging and concise F B content for Instagram focusing on local culinary experiences trends and unique dishes in Hyderabad Collaborate closely with the production team and post-production to ensure the written content aligns seamlessly with visual elements Stay attuned to Hyderabad s ever-evolving food scene from street food stalls to upscale restaurants and translate these experiences into engaging written content Attend food events tastings and restaurant openings to gather first-hand information for posts Stay in touch and maintain relationships with various stakeholders of the F B industry - PR and Marketing teams Brand teams Chefs and Owners Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates Respond actively to comments and engage with followers on Instagram to foster a sense of community Collaborate with the internal team to brainstorm creative concepts and campaigns that resonate with the target audience Participate in content planning meetings to contribute fresh ideas and strategies for optimising Instagram engagement Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly Adapt writing style to suit various Instagram formats such as carousel posts Stories and Reels Who are we looking for Someone who has a passion for food and a deep understanding of Hyderabad s culinary landscape Someone who has a minimum of 3 years of experience in writing for social media platforms particularly Instagram Someone who is a skilled writer with robust communication skills and a keen eye for grammar and language nuances Must be able to craft clear and concise storylines or messages Someone familiar with Instagram s features trends and best practices Someone who possesses an unwavering dedication towards staying updated with the latest developments in the realm of food local events and digital advancements We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion sex disability status or any other characteristic protected by the law

📌 Content Lead (Hyderabad)
🏢 Swiggy
📍 Hyderabad