Role & responsibilities:

- Provide fact-based, strategic, brand centric point of view to inspire deeper consumer understanding.
- Communicate the voice of the customer including attitudes, behaviours, motivations, and pleasure and pain points.
- Connect the dots to build integrated, inspiring and insightful category growth stories to inform business decisions.
- Offer foresight & data insight, helping to shape the future through strategic thought leadership.
- Stay up-to-date on industry trends and emerging technologies to identify current opportunities for conducting consumer research
- Find, collate and evaluate relevant information and data from across the client's organisation, the technology market / competitors and the retail landscape to support the development of marketing and product strategy, the development of successful campaigns and the evaluation of marketing performance.
- Collaborate with stakeholders in marketing teams (Product, Marketing, Campaign, Creative, Social, PR and Digital) to identify insights needs, plan appropriate solutions and deliver actionable inputs. Both strategic and tactical.




- Design, execute, analyse and present primary and secondary market research projects (Qualitative, Quantitative, offline, online, ad hoc, longitudinal, co-creation, workshops etc.
- Oversee all aspects of data collection, including survey design, programming, sampling, fieldwork, and analysis
- Conduct in-depth analyses of customer data to generate insights that inform business decisions.
- Design and implement customer segmentation strategies
- Identify opportunities for process improvement within the consumer insights function
- Manage relationships with agencies and partners in cost effective manner
- Able to drive best performance out of while keeping projects within budget and on time, for primary and secondary market research projects
- Collaborating with different teams such as Sales, marketing, creative etc.
- Partner with the internal Sales and Marketing teams to ensure all analytics are executed and meet required standards

📌 Consumer Insights Manager (Bengaluru)
🏢 Reliance Retail
📍 Bengaluru