Rasa Home is looking for an on-ground field sales agent based in Coimbatore to take our handcrafted, charcoal-free dhoop sticks into premium retail stores across Tamil Nadu.

If you know how to walk into a boutique, gifting store, or premium retailer and get five minutes with the owner, we want to talk to you.

What you'll do

Retail account development

- Map and prioritize premium retail counters across the territory — home décor boutiques, gifting stores, wellness/spa retail, premium pooja/religious stores, lifestyle concept stores, hotel gift shops
- Negotiate trial stocking orders with new accounts and convert them into standing repeat orders
- Build and manage your own Tamil Nadu territory, from first pitch to repeat orders

Relationship & account management

- Maintain a regular visit cadence with existing accounts to check stock, collect reorders, and catch problems before they become lost accounts
- Set up and maintain point-of-sale display so the product reads as premium, not lost among mass-market agarbatti
- Collect retailer and end-customer feedback on fragrance preference, pricing, and packaging, and relay it to the team

Market intelligence

- Track what competitors (regional premium incense brands) are stocking at retail, at what price and margin
- Flag new towns or retail formats within Tamil Nadu worth expanding into

Reporting & operations





- Report weekly on accounts visited, recent accounts onboarded, and order values against target; maintain accurate records of sales interactions
- Coordinate order handoff with the Rasa team for fulfillment
- Own and hit a monthly target across new account acquisition and commission-generating sales volume

Skills & Requirement

- Field sales experience, ideally in FMCG, gifting, home décor, or wellness/beauty categories with direct retail/general trade exposure
- Existing retail network in Coimbatore and, ideally, other Tamil Nadu towns or the aptitude to build one
- Fluent in Tamil and English ; Hindi is a bonus, not a requirement
- Comfortable on commission-only or commission-heavy pay — self-motivated, doesn't need close supervision to keep the pipeline moving
- Own two-wheeler/vehicle and willingness to travel extensively within Tamil Nadu
- Consultative pitching ability to sell "premium, handcrafted, non-toxic" as a positioning, not just specs
- Basic digital literacy: WhatsApp Business for order confirmations and counter photos, comfortable with a simple order-tracking sheet
- Strong negotiation skills: margin, credit terms, and shelf-space conversations with retail owners
- Reliability with cash/order handling and representing the brand unsupervised in the field

📌 Commission Sales Field Agent (Coimbatore)
🏢 Rasa Studio
📍 Coimbatore