Company Description Abani Fragrances is a premium perfume brand distinguished by its high oil concentration, with more than 25% fragrance oil in each product for exceptional longevity and a long-lasting scent trail. The company emphasizes sustainable, elegant packaging, featuring thoughtfully designed bottles with wooden caps that reflect both style and environmental responsibility.

Abani

Fragrances sources its fragrance oils from leading international perfumeries, ensuring rich, pure, and sophisticated scent profiles. Applicants joining Abani will contribute to a brand that values quality ingredients, global standards, and a refined customer experience.

Role Description The Chief Marketing Officer (CMO) is a full-time, on-site leadership role based in Delhi, India. The CMO will define and execute the overall marketing strategy to strengthen brand positioning in the premium fragrance market, drive customer acquisition, and support revenue growth.

Day-to-day responsibilities include leading market research initiatives, shaping brand messaging, overseeing digital and traditional marketing campaigns, and coordinating product launches in alignment with business objectives. The CMO will collaborate closely with sales, product development, and operations teams to ensure cohesive go-to-market plans and consistent brand experiences. This role also involves managing agency and partner relationships, guiding public relations activities,



monitoring key performance metrics, and building a high-performing marketing team.

Qualifications

- Ability to develop and implement comprehensive Market Planning and Marketing Management strategies aligned with business goals.
- Strong Market Research skills to analyze consumer behavior, competitive landscape, and industry trends in the fragrance and luxury segments.
- Experience in Public Relations and brand communications to enhance brand visibility, reputation, and storytelling across media channels.
- Background in Sales collaboration and enablement to support sales targets, retail partnerships, and promotional initiatives.
- Proven leadership experience in senior marketing roles, ideally within beauty, fragrance, luxury, or consumer goods industries.
- Demonstrated strength in digital marketing, brand building, and omnichannel campaign management.
- Excellent analytical, strategic thinking, and decision-making skills, with the ability to interpret data and optimize performance.
- Outstanding communication and interpersonal skills, with experience leading and mentoring diverse teams.
- Relevant academic background such as an MBA or degree in Marketing, Business, or a related field is preferred.
- Comfort working in an in office, fast-paced environment in Delhi, India, with willingness to collaborate closely across functions.

📌 Chief Marketing Officer (Delhi)
🏢 Abani Fragrances
📍 Delhi