Role Overview

The Channel Sales Manager will be responsible for driving open market GPS device acquisition and FASTag onboarding across the assigned cluster. The role requires strong leadership, field execution, and channel management capabilities to expand market presence, especially within the commercial vehicle segment. The candidate will deploy and lead large agent networks to achieve aggressive sales and activation targets.

Key Responsibilities

- Business Development & Sales Execution

● Drive GPS device sales through open market channels

● Lead FASTag acquisition and activation across:

○ Toll plazas

○ Transport hubs

○ Fleet operators and logistics companies

● Identify new business opportunities to expand market penetration in the commercial vehicle ecosystem

● Ensure achievement of monthly, quarterly, and annual sales targets

- Channel & Agent Network Management

● Build, manage, and scale a robust network of agents and channel partners

● Drive productivity and efficiency of agents through regular engagement and performance tracking

● Ensure proper onboarding, training, and retention of field agents

● Develop incentive structures and programs to boost channel performance

- Team Management & Leadership

● Lead and manage a large field agent team across multiple locations

● Set clear targets, monitor performance, and drive accountability

● Conduct regular field visits to ensure execution excellence

● Coach and mentor team members to enhance productivity and skills

- Operations & Execution

● Ensure seamless execution of FASTag onboarding processes at tolls and in open markets

● Monitor daily sales activities, funnel conversion,



and activation rates

● Coordinate with internal teams for inventory management, logistics, and issue resolution

● Maintain compliance with regulatory and company guidelines

- Stakeholder & Relationship Management

● Build strong relationships with:

○ Toll plaza authorities

○ Transport unions

○ Fleet owners and commercial vehicle operators

● Collaborate with cross-functional teams to improve customer experience and operational efficiency

- Reporting

● Track and analyze sales data, market trends, and competitor activities

● Use data-driven strategies to improve acquisition and activation rates

Key Requirements

- Experience:

● Proven experience in sales and FASTag acquisition through agent networks

● Experience in GPS, telematics, fintech, or mobility solutions is preferred

● Strong background in managing large distributed field teams

- Skills & Competencies:

● Strong leadership and team management skills

● Excellent communication and negotiation abilities

● High ownership and execution-driven mindset

● Ability to work in a fast-paced, target-oriented environment

● Strong problem-solving and decision-making skills

- Preferred Candidate Profile:

● Self-motivated go-getter with individual contributor mindset

● Experience in handling multi-location operations

● Deep understanding of commercial vehicle ecosystem and transport industry

- Key Performance Indicators (KPIs):

● GPS device sales volume

● FASTag acquisition & activation numbers

● Agent productivity & network expansion

● Revenue growth across the cluster

● Team performance and retention

📌 Channel Sales Manager (Delhi)
🏢 Axestrack
📍 Delhi