04 Aug
|
Amgen
|
Hyderabad
What you will do
- Define and lead the vision for Media Data Operations within AIN, enabling scaled ingestion, validation, and management of HCP and consumer media data across Amgen brands and geographies.
- Build and manage a team of analysts and leads responsible for delivering campaign-ready data to marketing science, analytics, and brand reporting teams.
- Own the end-to-end roadmap for campaign data ingestion pipelines from third-party vendor ingestion to governed, report-ready data assets in Tableau and other tools.
- Partner with global engineering and commercial tech teams to co-develop cloud-native infrastructure (AWS, Databricks) supporting scalable, resilient, and automated workflows.
- Lead the establishment of campaign metadata governance, taxonomy structures, tagging frameworks, and validation protocols across brands, channels, and markets.
- Serve as the strategic lead for integrating media operations with upstream campaign tools (e.g., SFDC, SFMC) and downstream reporting environments.
- Build operational partnerships with paid media vendors, platform teams (e.g., DV360, Meta), and global analytics stakeholders.
- Promote a data-as-a-product mindset within Media Data Ops, balancing short-term delivery with long-term platform scalability, automation, and reuse.
- Take final accountability for delivery success across workstreams; ensure timely resolution of issues escalated from delivery leads or stakeholders.
Basic Qualifications
- Masters degree or PhD in Data Engineering, Information Systems, or a related quantitative field.
- 12+ years of experience in media analytics, digital data ops, or MarTech roles, with at least 3+ years of people management.
- Deep understanding of digital media ecosystems and hands-on experience with campaign data flows from ad platforms to dashboards.
- Demonstrated success designing and scaling data platforms on AWS, Databricks, or equivalent cloud infrastructure.
- Solid delivery leadership skills and comfort managing stakeholders across marketing, engineering, and external vendors.
Preferred Qualifications
- Background in the pharma industry or other regulated domains with compliance requirements for media data.
- Experience managing vendor ecosystems, campaign data pipelines, and reporting operations across multiple brands or markets.
- Familiarity with campaign activation tools (e.g., Salesforce plugins, Datorama, SFMC) and taxonomy/tagging standards.
- Strategic mindset with the ability to lead capability building while maintaining operational stability.
- Strong written and verbal communication skills;
experience presenting data strategy to executive audiences.
📌 CDNA Sr. Manager Media Data Ops (Hyderabad)
🏢 Amgen
📍 Hyderabad