: Category Manager (E-Commerce / D2C)

Location: New Delhi / Gurugram / NCR (Hybrid / On-site)

Department: Growth & E-Commerce / Product Merchandising

Experience Required: 1+ Years (Mandatory experience in a D2C brand)

Employment Type: Full-Time

About Vama

At Vama, we are building Indias leading digital ecosystem for faith, devotion, and spirituality. Trusted by millions of devotees across the country, Vama connects users with authentic temple services, e-pujas, astrology consultations, and high-quality spiritual & puja essentials via Vama Mall (temple-blessed idols, Rudraksha, Yantras, puja boxes, and devotional products).

As we scale our D2C product catalog and e-commerce offerings, we are looking for a data-driven, agile Category Manager to own end-to-end product performance, assortment growth, vendor relations, and merchandising strategies.

Role Overview

As the Category Manager, you will own the end-to-end P&L;, catalog strategy, inventory performance, and revenue growth for Vama’s physical product categories (Vama Mall). You will work closely with digital marketing, supply chain, design, and vendor partners to introduce top-selling spiritual SKUs, optimize product listings, and capitalize on festive demand spikes.

Key Responsibilities

1. Assortment & Catalog Planning

- Own category P&L; and drive revenue targets for spiritual products, puja essentials, divine boxes, idols, and sacred jewelry/accessories.
- Identify high-demand spiritual SKUs, emerging market trends, and seasonal product opportunities (e.g., Sawan, Navratri, Diwali, Dhanteras).
- Plan recent product launches (NPD) from concept to listing, ensuring competitive pricing, premium packaging, and authentic positioning.

1. Merchandising & On-App Optimization

- Optimize product listings on the Vama app/store (titles, image positioning, descriptions, pricing, search keywords, and reviews).




- Collaborate with growth/marketing teams to design engaging visual banners, bundle offers, and promotional campaigns.
- Monitor on-app conversion rates (CVR), average order value (AOV), and click-through rates (CTR) to refine merchandising strategy.

1. Inventory & Supply Chain Alignment

- Track stock health, sales velocity, and re-order points to maintain optimal stock levels and prevent stockouts during peak calendar surges.
- Work closely with vendors, artisans, and logistics partners to ensure quality control, authentic sourcing, and timely fulfillment.

1. Data Analysis & Insights

- Track and present key category metrics daily/weekly (Sales Volume, Margin %, Gross Margin Return on Investment - GMROI, Repeat Rate, Returns/RTO).
- Conduct competitor benchmark studies on pricing, product offerings, packaging, and bundling strategies in the D2C ecosystem.

Requirements & Qualifications
- Experience: 1 to 3 years of hands-on experience in Category Management, Merchandising, or E-Commerce Growth within a D2C brand or digital marketplace.
- D2C Knowledge: Direct understanding of D2C unit economics (CAC, AOV, RTO, Gross Margins, Conversion Funnels).
- Data Proficiency: Strong analytical skills using Excel / Google Sheets (VLOOKUP, Pivot Tables, Sales Funnel reporting).
- Customer Understanding: Insights into Indian consumer buying behavior during cultural/festive seasons.
- Ownership: A proactive, self-starter mindset comfortable working in a fast-growing startup environment.

Nice-to-Haves
- Prior experience in FMCG, gifting, wellness, lifestyle, or spiritual product categories.
- Hands-on exposure to Shopify/custom D2C storefront dashboards and analytics tools.

What We Offer
- High autonomy and ownership over a high-growth product category in the spiritual tech space.
- Direct working exposure with founders and cross-functional leadership teams.
- Competitive salary and a collaborative, fast-paced culture.

📌 Category Manager (Gurugram)
🏢 Selectastro
📍 Gurugram