Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications:Any Graduation Years of Experience:5 to 8 years About Accenture Accenture is a global qualified services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do?

Designs, builds, and optimizes customer journeys within the CX Hub (Project Marlin), enabling scalable lifecycle execution across channels Partners with onshore stakeholders to translate journey intent into compliant, measurable orchestration—supporting a ‘run-and-transform’ pathway through standardization and automation. The planning, executing, tracking and analysis of direct marketing campaigns.



These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for?

Qualification: Graduate Hands-on experience with journey orchestration tools (Adobe Journey Optimizer, SFMC, Braze or equivalent)

Strong understanding of lifecycle marketing, segmentation, and measurement fundamentals

Working knowledge of consent, preference management, and compliance controls in customer communications

Comfort operating in a hub model with structured documentation, approvals, and SLA-based delivery Roles and Responsibilities:

Translate journey requirements into executable designs and configurations aligned to CX Hub governance and approvals

Build journeys in marketing automation / orchestration platforms, including triggers, decisioning, personalization, and channel sequencing

Partner with data/analytics teams to apply segmentation and measurement, ensuring journeys are trackable and KPI-aligned

Coordinate testing and release readiness with QA to ensure First Time Right delivery

Monitor journey performance and recommend optimizations; contribute to standard playbooks and automation opportunities

📌 Campaign Management Sr Analyst (Mumbai)
🏢 Accenture in India
📍 Mumbai