- Manage day-to-day campaign metrics and optimizations across platforms 2. Dive into data to be able to optimize better. Find trends and patterns in large datasets and theorize ways to exploit those trends.
- Understand our client campaigns and what works. Theorize and test why something is working, then find ways to iterate, scale and optimize.
- Collaborate with other marketing teams to find ideas and winners from other channels 5. Expand and nurture our partnerships through accounts management and placement optimization to maximize revenue while ensuring that the partnerships are generating high-quality and high-intent leads.
- Complete responsibility for the portfolio of campaigns, P&L; target achievement.
- Media planning for various mobile campaigns.