: Business Manager – SEO

Company: Puretech Digital – Mumbai (www.puretech.com)

Experience Required: 3 – 5 years

Location: Mumbai (Onsite) – Kurla

Work Mode: Onsite (Full-time, in-office role)

Job Summary We're looking for a strategic and client-facing Business Manager to own the end-to-end success of client SEO/digital programs at Puretech Digital. This isn't just a project management role — you'll be the strategic voice for your clients' organic growth, blending classic SEO ownership (technical, on-page, off-page) with next-generation search visibility across AI-driven surfaces like Google AI Overviews, ChatGPT, Perplexity, and Gemini.

You'll manage client relationships, guide teams, translate data into strategy, and ensure every project under your ownership is not just meeting today's search requirements but is future-ready for how search itself is evolving.

Key Responsibilities

- Client Strategy & Communication
- Own the client relationship from project kickoff — build a deep understanding of the client's business, products, services, competitive landscape, and short- and long-term goals.
- Run monthly client meetings to review progress, address concerns, and proactively surface new opportunities.
- Act as a strategic advisor, not just a status reporter — bring recommendations to the table, not just updates.
- Search Strategy – Traditional SEO + AEO/GEO
- Develop and drive strategies across local, national, multi-location, and e-commerce sites.
- Assess website penalties (algorithmic and manual) and lead remediation strategies.
- Guide the team on server-level and rendering challenges — JavaScript-heavy frameworks (React/Angular), Ajax, and crawl/render issues.
- Own structured data strategy — schema markup implementation, validation, and troubleshooting (Article, FAQ, Product, Organization, and emerging AI-relevant schema types).
- Drive Answer Engine Optimization (AEO) — optimizing content to be surfaced in featured snippets, People Also Ask, and voice/answer-based results.
- Drive Generative Engine Optimization (GEO)



— ensuring brand and content visibility within AI-generated answers on platforms like Google AI Overviews, ChatGPT, Perplexity, and Gemini; understanding how LLMs source, cite, and summarize content.
- Guide teams on Core Web Vitals and site performance (LCP, INP, CLS) and broader technical health impacting both traditional rankings and AI-crawler accessibility.
- Provide source-code level recommendations where needed and guide content teams on channels and formats that maximize both classic SEO and AI-visibility impact.
- Data, Reporting & Insights
- Own automated reporting pipelines — Google Analytics (GA4) and Google Search Console data automated via Looker Studio dashboards.
- Lead monthly project review meetings using project management tools (e.g., ProofHub) and custom dashboards.
- Prepare clear, action-oriented Minutes of Meeting (MoM) for internal teams and business leads.
- Deliver in-depth analytics reports every quarter, going beyond standard metrics to surface fresh strategic perspectives — including visibility trends across AI search surfaces.
- Content Strategy & Thought Leadership
- Contribute to the company's content authority — write at least one article per quarter for the official blog.
- Run monthly sessions with the content team to identify content and outreach opportunities that move the needle on both traditional SEO and AI-search visibility (E-E-A-T signals, citation-worthy content, structured formats).
- Opportunity Analysis & Performance Ownership
- Conduct prospect analysis for all supervised projects on a bi-monthly basis, factoring in evolving search behavior (AI Overviews, zero-click search, changing SERP real estate).
- Own performance goals for every project under your supervision, and manage client expectations proactively — including during challenging or underperforming periods.




- Team Leadership & Process Ownership
- Ensure your team follows defined processes and best practices; provide coaching, training, and upskilling — including on emerging AEO/GEO practices.
- Track and flag project deviations to relevant stakeholders, including commercial implications.
- Build and review client-facing presentations (monthly/quarterly business reviews) that clearly articulate the value delivered by the SEO/organic team.

What We're Looking For
- 3–5 years of experience in project/account management within digital marketing or SEO, with clear ownership of client relationships and team delivery.
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Strong hands-on understanding of Google Analytics (GA4), Google Search Console, Looker Studio, and other SEO/reporting tools (Ahrefs, SEMrush, Screaming Frog, or equivalent).
- Working knowledge of technical SEO fundamentals — crawlability, indexing, JS rendering, Core Web Vitals, structured data.
- Genuine curiosity about and working understanding of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) — how AI-driven search surfaces discover, rank, and cite content.
- Strong analytical mindset — comfortable translating data into strategic, client-ready recommendations.
- Excellent communication, presentation, and stakeholder management skills.
- Proven leadership qualities — experience managing, mentoring, and motivating a team.
- Familiarity with content marketing strategy and how it ties into both traditional and AI-driven search performance.

Why Join Us? At Puretech Digital, you won't just manage projects - you'll shape how our clients show up across the next generation of search. You'll work at the intersection of classic SEO discipline and emerging AI-search strategy, with ownership, mentorship, and room to grow into a true digital strategy leader.

How to Apply

? Share your resume at: [email protected] ? Subject Line: Application for Business Manager Only shortlisted candidates will be contacted.

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