Company Description Prudent Ads is a performance marketing company providing affiliate and performance marketing services across diverse verticals, including gaming, BFSI, e-commerce, real estate, insurance, dating, health, loans, and automobile. The company works with a broad range of pay models such as CPL, CPI, CPT, CPD, CPM, CPIT, CPC, and CPV to optimize client campaigns and results. Operating in both Singapore and India, Prudent Ads partners with clients to drive measurable growth and maximize return on marketing investments.

The organization actively embraces innovation in digital and marketing solutions, offering team members exposure to evolving strategies and technologies. Professionals joining Prudent Ads can expect a dynamic setting focused on performance, experimentation, and scalable outcomes.

Role Description This is a full-time, in office role based in Noida for a Business Development Executive. The role involves identifying and pursuing current business opportunities, prospecting potential clients, and generating qualified leads across multiple industry verticals.

The Business Development

Executive will manage the end-to-end sales cycle, including pitching performance marketing solutions, preparing proposals, negotiating terms, and closing deals. Daily tasks include maintaining strong client relationships, coordinating with internal teams to ensure smooth campaign onboarding,



and tracking performance against agreed KPIs. The role also requires staying informed about industry trends, competitor activities, and emerging digital marketing innovations to support strategic growth initiatives.

Qualifications

- Candidates should possess strong New Business Development and Lead Generation skills, with the ability to identify prospects and convert them into long-term clients.

- Candidates should possess solid Account Management and Business skills to manage client portfolios, understand business objectives, and drive revenue growth.

- Candidates should possess excellent Communication skills, including clear verbal and written communication, presentation abilities, and effective stakeholder engagement.

- Experience in performance or digital marketing, especially with affiliate models (CPL, CPI, CPC, CPM, etc.), is highly beneficial.

- Strong analytical and negotiation skills, with the ability to interpret campaign data and craft value-driven proposals.

- Demonstrated ability to work collaboratively with cross-functional teams and manage multiple projects in a rapid-paced environment.

- Relevant bachelor's degree in Marketing, Business, or a related field is preferred; equivalent experience in business development or sales will also be considered.

📌 Business Development Executive (Noida)
🏢 Prudent Ads(Singapore and India)
📍 Noida